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Google Seeks to Establish Facial Recognition in Homes

With opposition growing to facial recognition, Google has decided instead to build facial recognition into Nest Hub Max, an “always on” device intended for use in the home.

Google’s “face match” constantly targets the facial images of each person in the household. Any interaction with the Google device is added to the secret user profile Google maintains for ad targeting.

Source: Google Seeks to Establish Facial Recognition in Homes

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