A recent survey showed that nearly one in five (17%) of companies admitted they are still unsure as to what the benefits are of being GDPR-compliant . Many businesses have still not gained consent and yet are sending marketing emails.
More so, some do not have the proper opt-out policies in place and many are still struggling to make sense of the point of GDPR at all. These businesses are at risk of receiving a fine equating up to 4% of their annual turnover, a huge problem for the sole trader, man-on-the-street style business. But is this putting them at risk of more than a fine?