Here’s Why FLoCs Are a Step Backwards in Data Personalization
FLoCs are a quick fix, one that doesn’t acknowledge the core issue: Consumers want to be heard, and they want their voices to be respected. Putting them into larger groups doesn’t fulfill either of those desires.
There’s a simpler solution, though: zero-party data. A zero-party data strategy directly asks the buyer for information. This makes it clear from the start who’s gathering information and what for.