Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data

Encryption has become a cornerstone of the technologies that support communication, commerce, banking, and myriad other essential activities in today’s digital world. In an announcement this week, Google revealed a new marketing attribution tool that relies on a particular type of advanced encryption to allow advertisers to understand whether their online ads have resulted in in-store purchases.

Source: Homomorphic Encryption Signals the Future for Socially Valuable Research on Private Data – Future of Privacy Forum

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