How CTV Audience Data Is Changing Ad Funded Streaming Forever
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people. First going from desktop to mobile, and then even more so by shifting from mobile to social.
However, people-based TV advertising is going to ultimately move dollars from cable to CTV but it’s not going to stop there. If the open-garden ad tech ecosystem continues to grow, more and more advertising dollars will shift away from social platforms and into the streaming world.