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How GDPR Drives SAP’s Acquisition Strategy

SAP acquired Gigya for $350 million in September for its consumer identity management solution.

The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social.

It also gives SAP more clout to help companies manage their opt-ins amid looming privacy developments like the General Data Protection Regulation (GDPR).

Source: How GDPR Drives SAP’s Acquisition Strategy | AdExchanger

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