How One Location-Based Data Firm Is Preparing for GDPR

Mobile location firms that collect latitude and longitude stats have been particularly scrutinized because the data is considered personal under GDPR, requiring that consumers consent to providing companies with their information—which could potentially creep consumers out if they know their location is being mined for advertising.

Los Angeles location firm Factual is aiming to mitigate GDPR’s risks by scraping all of its data collected on European citizens. It will then get to work rebuilding its database by asking for consumers’ “explicit consent.” The company’s contracts now also require that partners have obtained data explicitly.

Source: How One Location-Based Data Firm Is Preparing for GDPR – Adweek

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