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IAB Europe issues updated GDPR-compliancy protocol

IAB Europe and the IAB Tech Lab have released the second iteration of the Transparency and Consent Framework (TCF), a guide to help digital advertisers comply with the market’s General Data Protection Regulation (GDPR).

The policy updates come after the groups put version 2.0 of the standard up for public comment in April, accepting submissions for 30 days. A steering group of 10 national IAB chapters and 55 companies drafted the current version of the policy.

Source: IAB Europe issues updated GDPR-compliancy protocol | The Drum

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