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IAB Europe to release updated consent framework

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest version its Transparency and Consent Framework (TCF) later this year.

Google, which has continued to postpone its official alignment with the General Data Protection Regulation (GDPR) consent tool, said it will officially integrate the framework as a recognized TCF vendor after the release.

Source: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on – MarTech Today

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