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IAB issues guidelines on AI in marketing

The Interactive Advertising Bureau (IAB) has issued a guidance on the use of artificial intelligence (AI) in marketing.

IAB guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and advertising. It provides real-world examples of AI marketing and the results delivered by such use.

Read guidance: IAB Artificial Intelligence
in Marketing

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