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IAB Releases Data Transparency Standard

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers.

The new data transparency standard would include information like the date when a user ID was collected, the URL, location data and if the segment includes lookalike modeling.

Source: IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’ | AdExchanger