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IAB releases Transparency & Consent Framework

IAB Europe and IAB Technology Laboratory on April 24 released the market-ready technical specifications for the Transparency & Consent Framework following a 30-day public consultation in March and April 2018.

The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period. As with all standards, it is expected that this standard will be iterated with new features and attributes in the future.

Source: IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption