ICO launches consultation on draft direct marketing code of practice
The Information Commissioner’s Office (ICO) has launched a public consultation on a draft direct marketing code of practice.
The ICO has previously produced direct marketing guidance and the draft code builds on this, as well as taking into account the input received during the initial call for views. The code takes a practical life-cycle approach to direct marketing.
The code is out for consultation until 4 March 2020 and the final version is expected later this year. You can read the code and take part in the consultation through the ICO website.