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ICO publishes report on use of data analytics in political campaigns

UK’s data protection authority ICO has published a report to Parliament that brings the various strands of its investigation up to date. ICO found a disturbing disregard for voters’ personal privacy by players across the political campaigning eco-system — from data companies and data brokers to social media platforms, campaign groups and political parties.

UK Information Commissioner is calling for views for a code of practice covering the use of data in campaigns and elections. It will simplify the rules and give certainty and assurance about using personal data as a legitimate tool in campaigns and elections.

Source: Blog: Information Commissioner’s report brings the ICO’s investigation into the use of data analytics in political campaigns up to date | ICO