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ICO publishes update report on adtech

For several months ICO has been reviewing how personal data is used in real time bidding (RTB) in programmatic advertising, engaging with key stakeholders directly to understand the views and concerns of those involved.

As a result of research, ICO published Update report into adtech and real time bidding which summarises findings so far. If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data.

Source: Blog: ICO Adtech update report published following industry engagement | ICO

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