ICO resumes adtech investigation
In May 2020, UK’s information Commissioner’s Office (ICO) paused investigation into real time bidding (RTB) and the adtech industry, as they prioritised activities responding to the COVID-19 pandemic. Now ICO have resumed the investigation.
Work will continue with a series of audits focusing on digital market platforms and we will be issuing assessment notices to specific companies in the coming months. The investigation is vast and complex and, because of the sensitivity of the work, said ICO.