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Is All Personal Data Equal Under The Law?

Until very recently, most ad tech companies based their entire privacy programs on the notion that they don’t collect personal data.

That premise has started to deflate for several reasons. First, EU policymakers began digging in their heels around a more expansive definition of personal data that includes pseudonymous identifiers, such as IP address, cookie ID and mobile advertising identifiers, including Apple’s IDFA.

And then the Federal Communications Commission (FCC) announced its Notice of Proposed Privacy Rules, which also includes a broad definition of personal data.

Source: Is All Personal Data Equal Under The Law? | AdExchanger