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Legislation Would Force Google and Rivals to Disclose Search Algorithms

Senate lawmakers are teeing up a bill that would require search engines to disclose the algorithms they apply in ranking internet searches amid growing concern over their use of personal data and give consumers an option for unfiltered searches.

Search engines such as Alphabet Inc.’s Google unit use a variety of measures to filter results for individual searches, such as the user’s browsing activity, search history and geographical location.

Source: Legislation Would Force Google and Rivals to Disclose Search Algorithms – WSJ

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