Marketers Pessimistic About Third-Party Cookie Changes
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.
For one, they are not happy about it. Marketers have a more negative perception of Google (38%) and Apple (44%) as a result of the announced changes, with 67% having negative feelings about the pending changes and 44% responding that they are disappointed with the plans. In fact, 69% of respondents say the impact is bigger than prior privacy changes, the GDPR or CCPA.