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Most companies not yet compliant with CCPA

The California Consumer Privacy Act (CCPA) became effective on January 1, 2020, but according to major news sources most companies are not yet compliant or prepared for the impact CCPA will have.

The use of third-party data is threatened by the CCPA as it will greatly affect what data can be used for targeting purposes. This means first-party data still reigns supreme and for brands, managing customer relationships is more important now than ever before.

Source: #Privacy: Most companies not yet compliant with CCPA

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