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Most customers would share more data for better deals from their insurer

Nearly 60% of customers say they would be willing to share significant personal information in return for lower prices and personalized offers.

However, 75% of consumers said they were very cautious about the privacy of their personal information. When asked what would make them leave their current bank or insurer, data breaches were consumers’ second-biggest concern behind increasing costs.

Source: Most customers would share more data for better deals from their insurer – report | Insurance Business

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