fbpx

Download free GDPR compliance checklist!

Most US consumers want more control of data and don’t trust companies

More than half of US consumers want more control over their personal data – and a similar number don’t trust companies to use their data ethically, according to a KPMG survey.

Ninety-seven per cent flagged the importance of data privacy, with 87% feeling it was a human right, according to the survey of 1000 respondents.

Source: Most US consumers want more control of data and don’t trust companies

>