PreShow is developing an app to earn you free movie tickets – to any film in any theater – if you watch 15 to 20 minutes of high-end advertising.
But PreShow hinges on what some may consider a cost and others consider a bargain: facial recognition. PreShow’s app will only unlock with your phone’s facial recognition technology. And while you’re watching the ads to earn that free ticket, your phone’s camera monitors your level of attention. Walk away or even obscure part of your face? The ad will pause after five seconds.