NFL Players Strike a Deal to Sell Their Biometric Data

Quietly flying under the radar in the fitness wearables market is Whoop, a manufacturer of high-end wrist-worn straps that measure data 100 times per second. In what could turn out to be one of the more bizarre licensing agreements ever, the startup struck a deal with the NFL Players Association today that will make it possible for players to sell their health data.

Source: NFL Players Strike a Deal to Sell Their Biometric Data

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