OTA Audits Email Trustworthiness of Online Retailers

Reston, VA – The Online Trust Alliance (OTA), an Internet Society initiative, today released its 2017 Email Marketing & Unsubscribe Audit. Now in its fourth year, the Audit analyzes the newsletters and promotional emails of the 200 largest North American online retailers for authentication and end-to-end user experience from signup through unsubscribe.

Source: OTA Audits Email Trustworthiness of 200 Largest Online Retailers Leading into Holiday Shopping Season | Online Trust Alliance