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Parenting club Bounty fined £400,000 for selling users’ data

The parenting club Bounty has been fined £400,000 – one of the largest penalties possible – for sharing its data with marketing agencies without users’ permission.

Company illegally shared 34.4 million records with 39 companies – data brokers including Acxiom, Equifax and Sky – without securing consent from their users.

Source: Parenting club Bounty fined £400,000 for selling users’ data

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