Unlike GDPR or CCPA, the moves Google and Apple are about to make will cause immediate shockwaves the day they are implemented.
The intent of GDPR — to give users back more control over their personal data and ensure it’s not misused by hidden players in the digital advertising ecosystem — has resulted in a horribly confusing, annoying user experience in Europe.
Privacy activists believe regulators have failed to properly enforce the law at scale. In the U.S. the lack of federal privacy law has left the door wide open for Google and Apple to call the shots.
The privacy-led changes driven by platforms Apple and Google are all bite. Plus, they are binary — not open to interpretation. Naturally, that results in people questioning whether this biting behavior is fair and the underlying reasons are honest or have a double agenda