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Popular fertility app Premom shared data without user consent

The popular fertility app Premom asks users to upload details about their sexual health to receive personalized, remote analysis to help predict how to get pregnant.

But Premom’s app for Android was also collecting a broad swath of data about its users and sharing it without their permission with three Chinese companies focused on advertising.

While many apps use third parties to collect analytics or target ads, IDAC researchers say Premom users had no way of opting out of this tracking by both the app and the third parties that received their data, which IDAC contends was a violation of Google’s rules.

Source: Popular fertility app Premom shared data without user consent, researchers say – The Washington Post

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