If stricter opt-in dialogues brought by GDPR make mass opt-outs more likely, how might that affect the functioning of user ID or third-party data? Ultimately, we now live in an opt-in world, but the dust has yet to fully settle. When it does, the public’s love or hate of targeting may yet play a bigger role in ad tech’s future.
Read full article: Post-GDPR, How Many Will Really Opt Out Of Personal Targeting? | AdExchanger