Pre-Checked Cookie Consent Invalid, EU Court Rules
The Court of Justice of the European Union (CJEU) this morning ruled that storing cookies requires internet users’ active consent.
It’s not good enough, says the CJEU, to present users with a pre-checked box and require them to click it to opt out. That consent must be specific, and that users should be informed how long cookies will be stored for and used, and whether or not third parties will have access to them.
That decision is unaffected by whether or not the information stored or accessed on the user’s equipment is personal data.