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‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech

The UK’s data regulator, the Information Commissioner’s Office (ICO), has issued a warning to any adtech companies which have failed to “use the window of opportunity to engage and transform” their practices – it’s coming for them.

The ICO’s update on its investigation into the adtech sector reveals it focused on specific issues such as the treatment of “special category data” – like race, sexuality and health – as well as how secure data is as it’s passed through the supply chain and the thorny issue of Legitimate Interest.

Source: ‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech | The Drum

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