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Privacy technology market penetration growing rapidly

TrusyArc and The International Association of Privacy Professionals (IAPP), conveyed a research that examined how privacy technology is bought and deployed to address privacy and data protection challenges. The findings show that privacy management technology usage is on the rise across all regions and that privacy teams have significant influence on purchasing decisions for eight of the ten technology categories surveyed.

Source: Survey reveals privacy technology market penetration growing rapidly, on pace to exceed 50% adoption for eight of ten most common categories