Protecting Customers’ Privacy Requires More than Anonymizing Their Data

The promised benefits of data-driven marketing are at grave risk unless businesses can do a better job of protecting against unwanted data disclosures. The current approach of controlling access to the data or removing personally identifiable information does not control the risk of disclosure adequately.

Other approaches, such as aggregation, lead to severe degradation of information. It’s time for businesses to consider using statistical approaches to convert the original data to synthetic data so they remain valuable for data-driven marketing, yet adequately protected.

Source: Protecting Customers’ Privacy Requires More than Anonymizing Their Data

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