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Publishers, ad tech firms scramble to comply with GDPR

With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control.

On April 25 the Interactive Advertising Bureau Europe and IAB Tech Lab officially released a framework for publishers to ask if it is OK for the publisher and their ad tech vendors to collect and use people’s data. The framework is meant to maintain the status quo of targeted online advertising while abiding GDPR’s transparency rules and preparing for ePrivacy’s consent decree.

Source: Publishers, ad tech firms scramble to comply with GDPR – Digiday

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