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Research reveals six common CX failures when handling GDPR information requests

A recent study conducted by Macro 4 reveals problems in the way companies are handling data subject access requests – an important consumer right enshrined in the GDPR – which threaten to damage consumer trust.

Macro 4’s study evaluated how effectively DSARs are being handled by a sample of 37 UK enterprises, including large financial services companies, utility companies and telecommunications providers. The research uncovered six ways in which companies are failing to meet the requirements of the GDPR and are delivering a level of service that is well below expectations.

Full article: Research reveals six common CX failures when handling GDPR information requests | CustomerThink

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