Smart TVs are data-collecting machines, new study shows
A new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers.
In total, the study found trackers on 69 percent of Roku channels and 89 percent of Amazon Fire channels. Both Roku and Amazon Fire allow users to turn off targeted advertising. But doing so only stops a user’s advertising ID from being tracked — not the other uniquely identifiable information.