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Spotify Is Using DNA Tests to Curate Playlists

In a new collaboration with Ancestry, Spotify is giving its users the option to input their DNA results to their Spotify accounts to curate new playlists based on the geography of your ancestors. Spotify and Ancestry’s partnership seems like a foolproof way to have a completely unique playlist, but does the idea of DNA tests being used in music-streaming algorithms creep no one else out?

Source: Spotify Is Using DNA Tests to Curate Playlists, Which Is Pretty Creepy – Noisey