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Study finds consumers would choose biometric authentication over passwords

Passwords are a double-edged sword: they are meant to protect information, but they are also frustrating with so many to remember and manage.

A recent Visa survey showed that 68% of U.S. shoppers have abandoned an online purchase due to forgetting a password, trouble logging in, or issues receiving a one-time passcode.

According to Visa, more than half of credit cardholders who responded to the survey (53%) say they would switch banks if their current doesn’t offer biometric authentication options.

Source: #Privacy: Study finds consumers would choose biometric authentication over passwords

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