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Study finds privacy concerns put most adults off dealing with a firm

A new study of over 2,000 US adults and 500 marketing executives has found that data privacy is now a business issue.

The research, conducted by customer engagement platform, Braze finds reports that 84% of adults have decided against engaging with a company because it needed too much of their personal information, and three in five consumers have gone so far as to delete an app from their phone for that same reason.

Source: #Privacy: New study finds privacy concerns put most adults off dealing with a firm

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