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Tag Archives for " ads "

The Pitfalls of Personalisation

Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s exactly what the consumer needs. But three quarters of consumers find at least some personalised marketing “somewhat creepy”.

On both sides of the Atlantic, attitudes towards data, privacy and personalisation are shifting. In the US, 57% of consumers say they’re now more concerned about data and privacy than they were a year ago. And 68% would like to see the US adopt a strict data-privacy law, similar to Europe’s General Data Protection Regulation (GDPR). In Europe itself, research by the Open Data Institute found that as little as 2% of consumers trust advertisers with their personal data.

Full article: The Pitfalls of Personalisation

Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased

Facebook is in trouble with the US Department of Housing and Urban Development (HUD) for what the department says are discriminatory ad targeting practices.

For years, advertisers were allowed by Facebook to target (or avoid targeting) protected groups, like minorities and specific gender identities. But in a new paper, a team of researchers says that Facebook’s ad delivery algorithm is inherently biased even when advertisers are trying to reach a large, inclusive audience.

Source: Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased – Motherboard

Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations

A war of words – in the form of automotive analogies – has erupted between privacy advocates and the Interactive Advertising Bureau (IAB) over a General Data Protection Regulation (GDPR) complaint filed over ad exchanges.

IAB has hit back, saying that the complaint is “fundamentally misdirected” at IAB Europe, likening it to holding road builders accountable for people speeding or parking illegally. However, privacy advocates point out “You’re not road builders, you’re the traffic authority”.

Full article: Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations • The Register

Health apps are sharing sensitive information with Facebook

Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a software tool that immediately shares that data with the social network to improve ad targeting.

Source: These health apps are sharing sensitive information with Facebook – The Verge

IAB denies any GDPR wrongdoing as complaints are filed with regulators

Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices are knowingly in breach of General Data Protection Regulation (GDPR).

Source: IAB denies any GDPR wrongdoing as complaints are filed with regulators | The Drum

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data.

Full article: Even the IAB warned adtech risks EU privacy rules | TechCrunch

How Taylor Swift showed us the scary future of facial recognition

Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry.

Taylor Swift raised eyebrows late last year when Rolling Stone magazine revealed her security team had deployed facial recognition recognition technology during her Reputation tour to root out stalkers. But the company contracted for the efforts uses its technology to provide much more than just security. ISM Connect also uses its smart screens to capture metrics for promotion and marketing.

Full article: How Taylor Swift showed us the scary future of facial recognition

FTC Decides Not to Modify CAN-SPAM Rule

On February 12, the Federal Trade Commission (“FTC”) announced that, after a review of the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM”) Rule as part of its periodic review of its regulations, it has determined that the Rule does not need to be modified at this time.

Source: FTC Decides Not to Modify CAN-SPAM Rule

Geofencing rises privacy concerns

Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content.

At the same time, today’s data privacy regulatory environment is increasingly aggressive and gaining international momentum. Geofencing raises a number of legal concerns that digital marketers must consider to avoid being caught in regulatory crosshairs.

Full article: Geofencing Could Become A Magnet For Regulatory Scrutiny | AdExchanger

EU DPAs urged to act against online ad auctions

Panoptykon Foundation, the Warsaw based digital rights organization, has joined in the complaints filed in the UK and Ireland in September by Jim Killock of the Open Rights Group, Michael Veale of University College London, and Dr Johnny Ryan of Brave.

Together, the complainants in Ireland, Poland, and the UK, have also filed new evidence today with the national data protection authorities of Ireland, Poland, and the United Kingdom, that reveals how ad auction companies, including Google, unlawfully profile Internet users’ religious beliefs, ethnicities, diseases, disabilities, and sexual orientation.

Full article: Update on GDPR complaint (RTB ad auctions)

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