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Tag Archives for " ads "

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook

LinkedIn has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place.

Ireland’s Data Protection Commissioner had conducted — and concluded — an investigation of Microsoft-owned LinkedIn, originally prompted by a complaint from a user in 2017, over LinkedIn’s practices regarding people who were not members of the social network.

Full article: LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook | TechCrunch

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads.

CNIL’s decision suggests that bundling consent to partner processing in a contract is not, in and of itself, valid consent under the European Union’s General Data Protection Regulation (GDPR) framework.

Full article: How a small French privacy ruling could remake adtech for good | TechCrunch

Researchers Defeat Most Powerful Ad Blockers

Perceptual ad blockers will come out on the losing side in the war against internet advertisers and expose users to a host of new attack vectors in the process, the researchers warned. According to new research an AI was able to defeat perceptual ad blockers.

Source: Researchers Defeat Most Powerful Ad Blockers, Declare a ‘New Arms Race’ – Motherboard

Ad tech’s privacy implications go beyond targets

Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with many of the privacy issues professionals currently face. Of course, it all starts with targeted advertising, which has raised concerns for the better part of a decade.

When you are in the weeds of the privacy industry, you hear a lot about the dangers of targeted advertising. It is helpful to have tangible examples, however, to be reminded that these methods are not going anywhere and that privacy professionals will have to find a balance between the benefits and risks of these practices.

Full article: Ad tech’s privacy implications go beyond targets

What happens to ad tech post-GDPR?

The central issue seems to center around whether ad tech can continue to operate as it has before the EU shifted its legal landscape on data protection and privacy, or if it will have to shift to a new model in order to be compliant. And while the General Data Protection Regulation is the immediate concern given its loom, there’s even more concern industry-wide with the to-be-finalized ePrivacy Regulation, which is still being negotiated by EU government, but which threatens to place an even heavier emphasis on consent for legal processing of personal data, casting a wider net than the GDPR.

Full article: No, seriously: What happens to ad tech post-GDPR?

How PrivacyChain could solve one of consent management’s biggest problems

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management.

When a user allows a publisher to use her info for marketing or ads, the consent info is passed via a TCF-suitable consent management platform to vendors who have been approved by the publisher, such as ad exchanges, data management platforms, tag management platforms and so on. But those vendors could share the info with other vendors, or there might be vendors on the web site who got hold of the info without the publisher’s knowledge.

Full article: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems – MarTech Today

Facebook Is Giving Advertisers Access to Your Shadow Contact Information

Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is also using contact information you handed over for security purposes and contact information you didn’t hand over at all, but that was collected from other people’s contact books, a hidden layer of details Facebook has about you. The junk email address that you hand over for discounts or for shady online shopping is likely associated with your account and being used to target you with ads. And users who want their accounts to be more secure are forced to make a privacy trade-off and allow advertisers to more easily find them on the social network.

Source: Facebook Is Giving Advertisers Access to Your Shadow Contact Information

Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access to online behaviours and little understanding of offline personas, it is becoming more difficult for brands to understand their consumer needs.  In order for brands to be able to communicate relevant and personalised content, a middle ground needs to be met.

Full article: Building consumer trust and overcoming privacy barriers with on-device AI

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