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Tag Archives for " ads "

Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than two years from now – has taken concrete steps to eliminate their respective device IDs as of yet, but the app ecosystem should be preparing for that eventuality.

Device IDs have proven not to be the privacy-preserving solutions they were meant to be, and now it’s time for another change.

Read full article: Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust

‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech

The UK’s data regulator, the Information Commissioner’s Office (ICO), has issued a warning to any adtech companies which have failed to “use the window of opportunity to engage and transform” their practices – it’s coming for them.

The ICO’s update on its investigation into the adtech sector reveals it focused on specific issues such as the treatment of “special category data” – like race, sexuality and health – as well as how secure data is as it’s passed through the supply chain and the thorny issue of Legitimate Interest.

Source: ‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech | The Drum

GDPR will force programmatic advertising to evolve in 2020

GDPR replaced the Data Protection Directive in 2018, and for companies who use programmatic advertising, it could be the key to boosting their campaigns.

What exactly GDPR will mean for programmatic advertising in 2020:

  • Fewer targets, but more relevant ones
  • Personalization could be impacted but will evolve
  • Omnichannel programmatic will become more important

Full article: GDPR will force programmatic advertising to evolve in 2020 — and that’s a good thing

Trump signs TRACED Act

This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to go after illegal robocallers.

The Telephone Robocall Abuse Criminal Enforcement and Deterrence Act (TRACED) imposes harsher fines of as much as $10,000 per call on robocallers who knowingly violate the rules.

Source: #Privacy: Trump signs TRACED Act

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Google to let sites block personalized ads under California privacy law 

Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit’s effort to help them comply with the state’s new privacy law.

The California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, requires large businesses to let consumers opt out of the sale of their personal data. Lobbying by internet companies earlier this year failed to have the law exclude personalized ads, leaving the most popular and lucrative online ads in jeopardy.

Source: Google to let sites block personalized ads under California privacy law – Reuters

UK’s data regulator again warns ad tech over GDPR compliance

U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get its house in order quickly if it is to comply with the European Union’s General Data Protection Regulation (GDPR) and avoid heavy fines.

The ICO held an “ad tech fact-finding forum” in London on Tuesday. It discussed the data protection watchdog’s latest findings since it released a report in June taking the ad tech and real-time bidding marketplace to task on GDPR compliance and giving the industry six months to clean up its act. This summer the ICO said the industry’s current real-time bidding protocols violate GDPR. At the time, the ICO outlined “key areas of concern” including issues such as companies’ treatment of sensitive, “special category” data and the often substandard contractual agreements to protect how bid-request data is shared between vendors.

Source: UK’s data regulator again warns ad tech over GDPR compliance – Digiday

Facebook Earns $132.80 From Your Data per Year

The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three and other companies from accessing the names, photos, and likes of their users’ Facebook friends—were really about safeguarding the economic value of consumers’ data.

Leaked documents reveal that Facebook’s average revenue per user in the United States and Canada totaled $132.80 in the past four quarters—seven times more than the $18.70 average revenue per U.S. and Canadian user in 2013. But more importantly, Facebook executives worried that new social networks and messaging apps could get started using Facebook’s data as a jumping-off point.

 

Source: Facebook’s Six4Three Pikinis lawsuit emails explain why your data is so valuable.

Google restricts contextual ad targeting

Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more to protect the privacy of users.

The changes to its advertising technology follow an intervention from the European Union and mean that Google will no longer inform advertisers about the type of content where their ad could appear.

Source: Google restricts contextual ad targeting | The Drum

ICO concerned by mass health data-sharing with advertisers

The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing sensitive data with advertisers across the world.

The majority of prominent health websites embed tracking cookies in users’ browsers without explicit consent to allow third-party companies to track them while surfing the internet.

This data is then transmitted to a swathe of advertising platforms including Amazon and Facebook, with the majority of data sent to Google’s DoubleClick targeted ad platform. This includes information like medical symptoms, diagnoses, drug names and fertility information.

Source: ICO concerned by mass health data-sharing with advertisers | IT PRO

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