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Tag Archives for " ads "

Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data management or both.

Marketers face other impediments to personalization success including the continuing decline in consumer trust, increased scrutiny by regulators and tracking barriers erected by tech companies. While personalization comprises 14% of the marketing budget, more than one in four marketing leaders cite technology as a major hurdle to personalization.

Source: Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025

Google to let sites block personalized ads under California privacy law 

Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit’s effort to help them comply with the state’s new privacy law.

The California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1, requires large businesses to let consumers opt out of the sale of their personal data. Lobbying by internet companies earlier this year failed to have the law exclude personalized ads, leaving the most popular and lucrative online ads in jeopardy.

Source: Google to let sites block personalized ads under California privacy law – Reuters

UK’s data regulator again warns ad tech over GDPR compliance

U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get its house in order quickly if it is to comply with the European Union’s General Data Protection Regulation (GDPR) and avoid heavy fines.

The ICO held an “ad tech fact-finding forum” in London on Tuesday. It discussed the data protection watchdog’s latest findings since it released a report in June taking the ad tech and real-time bidding marketplace to task on GDPR compliance and giving the industry six months to clean up its act. This summer the ICO said the industry’s current real-time bidding protocols violate GDPR. At the time, the ICO outlined “key areas of concern” including issues such as companies’ treatment of sensitive, “special category” data and the often substandard contractual agreements to protect how bid-request data is shared between vendors.

Source: UK’s data regulator again warns ad tech over GDPR compliance – Digiday

Facebook Earns $132.80 From Your Data per Year

The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three and other companies from accessing the names, photos, and likes of their users’ Facebook friends—were really about safeguarding the economic value of consumers’ data.

Leaked documents reveal that Facebook’s average revenue per user in the United States and Canada totaled $132.80 in the past four quarters—seven times more than the $18.70 average revenue per U.S. and Canadian user in 2013. But more importantly, Facebook executives worried that new social networks and messaging apps could get started using Facebook’s data as a jumping-off point.

 

Source: Facebook’s Six4Three Pikinis lawsuit emails explain why your data is so valuable.

Google restricts contextual ad targeting

Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more to protect the privacy of users.

The changes to its advertising technology follow an intervention from the European Union and mean that Google will no longer inform advertisers about the type of content where their ad could appear.

Source: Google restricts contextual ad targeting | The Drum

ICO concerned by mass health data-sharing with advertisers

The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing sensitive data with advertisers across the world.

The majority of prominent health websites embed tracking cookies in users’ browsers without explicit consent to allow third-party companies to track them while surfing the internet.

This data is then transmitted to a swathe of advertising platforms including Amazon and Facebook, with the majority of data sent to Google’s DoubleClick targeted ad platform. This includes information like medical symptoms, diagnoses, drug names and fertility information.

Source: ICO concerned by mass health data-sharing with advertisers | IT PRO

Data Protection Commissioner investigating micro-targeting on social media

The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of individuals on large social media platforms as it raised issues of compliance with new General Data Protection Regulation rules.

Current investigations are open into the use of platforms, data brokers, and ad exchanges. Micro-targeting individuals with specific content has the potential of amplifying the harmful effects of disinformation. Commissioner hopes to conclude all investigations by next year.

Source: Data Protection Commissioner investigating micro-targeting on social media

Smart TVs are data-collecting machines, new study shows

new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers.

In total, the study found trackers on 69 percent of Roku channels and 89 percent of Amazon Fire channels. Both Roku and Amazon Fire allow users to turn off targeted advertising. But doing so only stops a user’s advertising ID from being tracked — not the other uniquely identifiable information.

Source: Smart TVs are data-collecting machines, new study shows – The Verge

Google to address ad frequency with machine learning when cookies aren’t available

Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video 360 over the coming weeks.

The feature uses machine learning to analyze traffic patterns when third-party cookies are available and builds models to predict patterns when a cookie isn’t present. This allows Google to estimate how likely it is for users to visit different publishers who are serving the same ads through Google Ad Manager. Then, when there is no third-party cookie present, Google is able to optimize how often those ads should be shown to users.

Source: Google to address ad frequency with machine learning when cookies aren’t available – Marketing Land

This Guy Made an Ad Blocker That Works on Podcasts and Radio

AdBlock Radio is an adblocker for live radio streams and podcasts. It detects audio ads with machine-learning and Shazam-like techniques

Alexandre Storelli, creator of AdBlock Radio, has been working on it for more than three years and that it uses techniques such as speech recognition, acoustic fingerprinting, and machine learning to detect known ad formats. It uses a crowdsourced database of ads and “acoustic fingerprinting,” which converts audio features into a series of numbers that can be combed by an algorithm.

Source: This Guy Made an Ad Blocker That Works on Podcasts and Radio – VICE

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