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Tag Archives for " ads "

UK’s ICO faces legal action after closing adtech complaint with nothing to show

The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data.

The original complaint — challenging the adtech industry’s compliance with Europe’s General Data Protection Regulation (GDPR) — was filed to the ICO in September 2018 by Jim Killock, executive director of the Open Rights Group, and Michael Veale, a lecturer in digital rights at the University College London.

Source: UK’s ICO faces legal action after closing adtech complaint with nothing to show for it | TechCrunch

ICO Publishes Report on Compliance in Direct Marketing Data Broking Sector

On October 27, 2020, the UK Information Commissioner’s Office (ICO) published a report following its investigation into data protection compliance in the direct marketing data broking sector, alongside its enforcement action against Experian.

During the investigation, the ICO conducted audits of the direct marketing data broking businesses of the UK’s three largest credit reference agencies  – Experian, Equifax and TransUnion – and found “significant data  protection failures at each” that were “deeply embedded” within the businesses.

Source: ICO Publishes Report on Compliance in Direct Marketing Data Broking Sector

Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones

Apple’s operating software starting early next year will require apps to get opt-in permission from users to collect their advertising identifier, a number used to deliver targeted ads and check how ad campaigns performed.

Advertising companies and publishers have filed a complaint against Apple Inc. with France’s competition authority, arguing that privacy changes the smartphone maker plans to roll out are anticompetitive.

The companies behind the complaint, brought through a group of trade associations, say few users will agree to be tracked, making it harder for companies from game-makers to news publishers to sell personalized ads and tough for the middlemen in those transactions.

Source: Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones – WSJ

Google’s display advertising business is under antitrust probe in Italy

Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of a dominant position to the tech giant’s regulatory woes.

In a press release announcing the action the AGCM said it “questions the discriminatory use of the huge amount of data collected through its various applications, preventing rivals from competing effectively as well as adversely affecting consumers”.

The probe follows a complaint by local ad lobby group the IAB Italy, which says the investigation must be concluded by November 2021.

Source: Google’s display advertising business is under antitrust probe in Italy | TechCrunch

EU parliament backs tighter rules on behavioural ads

The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, contextual forms of advertising — urging Commission lawmakers to also assess further regulatory options, including looking at a phase-out leading to a full ban.

MEPs also want Internet users to be able to opt out of algorithmic content curation altogether. The legislative initiative, introduced by the Legal Affairs committee, sets the parliament on a collision course with the business model of tech giants Facebook and Google.

Source: EU parliament backs tighter rules on behavioural ads | TechCrunch

Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in.

The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party cookies.

Imagine cohorts of coffee lovers, guitar players, young mothers or car intenders labeled with random alphanumeric strings. Advertisers could bid on impressions associated with a particular FLoC label on exchanges or in DSPs.

Source: Google Releases Results From Early Tests Of Cohort-Based Advertising | AdExchanger

French Supervisory Authority Publishes Final Version of Cookie Guidelines

On October 1, 2020, the French Supervisory Authority (CNIL) published the final version of its Guidelines on cookies and other tracking technologies, as well as an adjoining set of best practice recommendations with examples on how to implement the guidelines.

The new version of the guidelines takes into account contributions submitted by various stakeholders during the public consultation period for both documents, as well as a recent decision of the French Council of State regarding a prior version of the guidelines.

Source: French Supervisory Authority Publishes Final Version of Cookie Guidelines, Says It Will Start Enforcing Them in April 2021

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council for Civil Liberties (ICCL), piling more pressure on the country’s data watchdog to take enforcement action over what complainants contend is the “biggest data breach of all time”.

The publication follows a now two-year-old complaint lodged with Ireland’s Data Protection Commission (DPC) claiming unlawful exploitation of personal data via the programmatic advertising Real-Time Bidding (RTB) process — including dominant RTB systems devised by Google and the Internet Advertising Bureau (IAB).

Full article: Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’ | TechCrunch

Google’s ‘trust tokens’ are here to take cookies down a peg

Google announced that developers have their first chance to test a proposed alternative to tracking users across the web: trust tokens.

Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad.

Source: Google’s ‘trust tokens’ are here to take cookies down a peg – The Verge

Facebook allows pseudo-science ads target cancer patients

Being targeted by those who traffic in false promises feels like a “slap in the face”.

Pseudoscience companies tap directly into their fears and isolation, offering a sense of control, while claiming their products can end our pain. They exploit emotions to offer phony alternatives.

Source: Opinion | I Have Cancer. Now My Facebook Feed Is Full of ‘Alternative Care’ Ads. – The New York Times

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