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Tag Archives for " ads "

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’

A dossier of evidence detailing how the online ad targeting industry profiles Internet users’ intimate characteristics without their knowledge or consent has been published today by the Irish Council for Civil Liberties (ICCL), piling more pressure on the country’s data watchdog to take enforcement action over what complainants contend is the “biggest data breach of all time”.

The publication follows a now two-year-old complaint lodged with Ireland’s Data Protection Commission (DPC) claiming unlawful exploitation of personal data via the programmatic advertising Real-Time Bidding (RTB) process — including dominant RTB systems devised by Google and the Internet Advertising Bureau (IAB).

Full article: Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’ | TechCrunch

Google’s ‘trust tokens’ are here to take cookies down a peg

Google announced that developers have their first chance to test a proposed alternative to tracking users across the web: trust tokens.

Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad.

Source: Google’s ‘trust tokens’ are here to take cookies down a peg – The Verge

Facebook allows pseudo-science ads target cancer patients

Being targeted by those who traffic in false promises feels like a “slap in the face”.

Pseudoscience companies tap directly into their fears and isolation, offering a sense of control, while claiming their products can end our pain. They exploit emotions to offer phony alternatives.

Source: Opinion | I Have Cancer. Now My Facebook Feed Is Full of ‘Alternative Care’ Ads. – The New York Times

European Parliament calls to ban micro-targeted ads

European Parliament recently called on a ban on micro-targeted ads. Such a decision made by a democratically elected body is somewhat unprecedented.

Micro-targeting allows advertisers to use platform profiling to reach the “right” audience. For example targeting content based on traits such as: Male/Female, age, the location (i.e. based in Brussels), or preferences (i.e.  “likes yoghurt”), so on so on.

Source: European Parliament calls to ban micro-targeted ads. Now what?

UK launches new fake ad alert system to target online fraud

Fraudulent online advertising is being targeted via a new reporting system created by UK authorities.

The UK Scam Ad Alert, launched by The Advertising Standards Authority (ASA) and the Internet Advertising Bureau (IAB) allows people to report scam ads appearing in paid-for-spaces online to the ASA, who will then circulate details of the ads, remove them and suspend the advertiser’s account where possible.

Source: #Privacy: UK launches new fake ad alert system to target online fraud – PrivSec Report

Belgian Data Protection Authority Imposes Fine on Non-Profit Organization for Unlawful Direct Marketing Practices

On May 29, 2020, the Litigation Chamber of the Belgian Data Protection Authority  imposed a fine of €1,000 on a non-profit organization.

The decision followed a complaint filed by an individual who continued to receive promotional materials from the organization after he had objected to the processing of his contact details for direct marketing purposes and had requested that the organization erase his data from its database.

Source: Belgian Data Protection Authority Imposes Fine on Non-Profit Organization for Unlawful Direct Marketing Practices

Two Bills Introduced to Restrict Microtargeting of Political Ads

Members of Congress have introduced two bills to restrict the microtargeting of online political advertisements.

The Banning Microtargeted Political Ads Act, sponsored by Rep. Anna Eshoo (CA-18), would prohibit online platforms from targeting ads at users on the basis of their personal data. The Protecting Democracy from Disinformation Act would restrict microtargeting of political ads based on demographic characteristics and personal data collected online.

Source: Two Bills Introduced to Restrict Microtargeting of Political Ads

Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

Two years since the enactment of the General Data Protection Regulation (GDPR), data privacy remains a key concern for a significant 94% of consumers. Alongside this, whilst 33% of consumers remain unaware of data privacy regulations, such as the GDPR, nearly nine in ten (87%) of consumers now understand their browsing data will be used for advertising purposes.

The type of targeted advertising consumers are most receptive to was found to be behavioural and contextual. Consumer’s top preference for targeted ads includes targeting based on purchase history (35%) or browsing history (34%). A close second is targeted ads that are contextually relevant to the site a consumer is browsing, stated by a third (33%) of consumers to be their preferred means of targeting. Targeting based on demographic data, such as life stage (19%) or job (15%), was the least preferred method of targeted advertising.

Source: Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy | ExchangeWire.com

Google is auditioning candidates to succeed the third-party cookie

Google wants other ad exchanges and demand-side platforms to run tests to see whether its proposals to replace third-party cookies will work in actual ad auctions.

Google is ready to test some of its recently announced “Privacy Sandbox” proposals with other exchanges and demand-side platforms to see how its plans to replace third-party cookies with less data-invasive solutions will actually work within advertising auctions. The move marks yet another step in Google’s two-year countdown towards its intention to end support for third-party cookies in Chrome.

Source: Google is auditioning candidates to succeed the third-party cookie – Digiday

No need to mourn the death of the third-party cookie

Amid the whirlwinds of the industry’s response, it’s become abundantly clear that the demise of the cookie is probably a good thing for everyone involved – audience members, publishers and even marketers.

The cookie’s demise has been written on the wall for some time. Many trends have been gradually diminishing the efficacy of the cookie. And, people generally dislike the feeling of someone tracking their every online move. Why not replace that tension with a better model? It’s time to turn to newer, better tools.

Full article: No need to mourn the death of the third-party cookie

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