Tag Archives for " ads "

The False Teeth of Chrome’s Ad Filter

Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that it sometimes blocks ads but is not an “ad blocker.” EFF welcomes the elimination of the worst ad formats. But Google’s approach here is a band-aid response to the crisis of trust in advertising that leaves massive user privacy issues unaddressed.

Source: The False Teeth of Chrome’s Ad Filter.

In The GDPR Era, Publishers Also Need A Data Opt-Out

The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience data to be collected, stored and re-monetized by other partners every time a page displays.

Source: In The GDPR Era, Publishers Also Need A Data Opt-Out | AdExchanger

The GDPR Handbook for Concerned Marketers

Vacations are over, everybody’s realizing May 25th 2018 is closer, so we should get this GDPR show back on track. This time, we have a little help from our friends at ePrivacy. Why did we do that? Because we are getting into complex matters, so we thought GDPR professionals should weigh in.

Source: The GDPR Handbook for Concerned Marketers: Opt-in, Cookies and Art. 6(1)(f)

Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.

Source: Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too

Firefox Quantum available with faster, always-on privacy

With today’s release, we’re building on the great foundation provided by Firefox Quantum on desktop and adding new capabilities for Firefox for Android.

Source: Latest Firefox Quantum release available with faster, always-on privacy with opt-in Tracking Protection and new features – The Mozilla Blog

Atdvertising platform OpenX Now GDPR Compliant

With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has become the first to announce it will be fully compliant, offeringadvertisers, agencies and trading desks inventory that measures up to the new standard. OpenX this morning said that effective Jan. 18, 100% of the inventory listed on its exchange will be compliantwith the European Union’s General Data Protection Regulation (GDPR), months ahead of when the new rules take effect in May.

Source: OpenX Now Open For GDPR Business, Guarantees 100% Compliance 01/18/2018

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