University of Washington researchers have shown just how cheaply spies can exploit ad networks for fine-grained, individualized surveillance.
The vast screen – which is around the size of four tennis courts – features facial and car recognition technology to target people with hidden cameras. It will be installed in London this month.
The EU’s new regulatory rules will burden bad actors, which is a good thing, writes Scott Meyer, founder of Evidon and pres of digital governance at Crownpeak.
On the heels of receiving US$21 million in Series B funding, SuperAwesome CEO Dylan Collins explains why investment opportunities abound in the growing kids digital ad market.
Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to the boards. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. It now transpires that Amsterdam central station has 35 digital billboards which register how many people look at the boards and for how long.
A feature in Apple’s upcoming browser makes it harder for advertisers to track us online. That will “sabotage” the internet, advertisers say.
In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European plans for the ePrivacy regulation a kicking.
The Future Media Lounge event sponsored by EDAA (the European Interactive Digital Advertising Alliance) focused on “the potential implications of the proposed ePrivacy regulation on a free, independent, pluralistic and vibrant press across Europe.”
The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much.
The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start using that data, within the confines of the new law.
In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. EFF argued that Twitter should reconsider this decision, but that call has gone unheeded. In response, EFF’s Privacy Badger has new features to mitigate user tracking both on twitter.com and when you encounter Twitter content and widgets elsewhere on the web.
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP) for not complying with the online advertising industry’s requirements for interest-based advertising (IBA), the practice of tracking users across time and services to build interest profiles on them in order to serve more relevant ads.