Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
Social media companies could face hefty fines if they don’t publish detailed information on political ad buyers, according to an EU internal document.
If your marketing team’s attention is focused on finding a direct replacement for third-party cookies and digital IDs, you are fighting the wrong battle.
On average, 500,000 ad impressions served per day earlier this year contradicted the data-collection choices people made as required under Europe’s privacy law.
The Intelligence Community has deployed ad-blocking technology, according to a letter sent by Congress.
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
Marketers will be turning to Apple for leadership on privacy issues that matter to their media spends in light of recent tech updates.
The artificial intelligence software company uses metrics like age and gender to target highly specific ads to people in public places.
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.