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With GDPR On The Horizon, Data Challenges And Opportunities Loom

The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much.

The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start using that data, within the confines of the new law.

Source: With GDPR On The Horizon, Data Challenges And Opportunities Loom | AdExchanger

Twitter (and Others) Double Down on Advertising and Tracking

In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. EFF argued that Twitter should reconsider this decision, but that call has gone unheeded. In response, EFF’s Privacy Badger has new features to mitigate user tracking both on twitter.com and when you encounter Twitter content and widgets elsewhere on the web.

Source: Twitter (and Others) Double Down on Advertising and Tracking | Electronic Frontier Foundation

Industry Watchdog Reminds Advertisers of the Importance of Transparency and Choice

Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP) for not complying with the online advertising industry’s requirements for interest-based advertising (IBA), the practice of tracking users across time and services to build interest profiles on them in order to serve more relevant ads.

Source: Industry Watchdog Reminds Digital Advertisers of the Importance of Providing Consumers With Transparency and Choice in Latest Enforcement Actions

Google Prepares For Europe’s New Privacy Rules

From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services provided in Europe. The new privacy regulations are scheduled to take effect in 2018.

Source: Google Prepares For Europe’s New Privacy Rules 08/08/2017

Blippar To Use Computer Vision To Improve Location Targeting

Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location – and the direction they are facing – relative to stores around them.

Source: Blippar To Use Computer Vision To Improve Location Targeting 08/07/2017

Google tracks what you spend offline to prove its online ads work

Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate Factory won’t disclose details about how it slices and dices its data.

Source: Google tracks what you spend offline to prove its online ads work. And privacy folks are furious • The Register

Businesses warned against ‘dressing up’ marketing emails that customers have opted out of

Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of moves to update their terms and conditions, the UK’s Information Commissioner’s Office (ICO) has said.

Source: Businesses warned against ‘dressing up’ marketing emails that customers have opted out of

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