fbpx

Free tools and resources for Data Protection Officers!

Tag Archives for " ads "

Samsung’s browser on Android phones gets an ad-tracking blocker

Samsung’s web browser is now available on all Android phones running Android 5.0 and above. In the same update, Samsung Internet is also getting a built-in ad-tracking blocker. Users on other Android devices can find the Samsung Internet app in the Play Store or Galaxy Apps store. Previously, Samsung Internet was only available on Samsung devices and Google’s Nexus and Pixel devices.

Source: Samsung’s browser comes to all Android phones and gets an ad-tracking blocker – The Verge

Don’t look now: Big brother is watching you from an NS billboard

Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to the boards. The admission came after indignant social media users complained about a ‘smart’ billboard on Amersfoort central station. It now transpires that Amsterdam central station has 35 digital billboards which register how many people look at the boards and for how long.

Source: Don’t look now: Big brother is watching you from an NS billboard – DutchNews.nl

Behavioral advertising industry slams ePrivacy plans

In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European plans for the ePrivacy regulation a kicking.

The Future Media Lounge event sponsored by EDAA (the European Interactive Digital Advertising Alliance) focused on “the potential implications of the proposed ePrivacy regulation on a free, independent, pluralistic and vibrant press across Europe.”

Source: Behavioral advertising industry slams ePrivacy plans

With GDPR On The Horizon, Data Challenges And Opportunities Loom

The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much.

The fact is, GDPR is an ideal opportunity for brands to get clarity around their first-party data, if they haven’t already. And with it, they could put themselves in a far stronger position to start using that data, within the confines of the new law.

Source: With GDPR On The Horizon, Data Challenges And Opportunities Loom | AdExchanger

Twitter (and Others) Double Down on Advertising and Tracking

In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. EFF argued that Twitter should reconsider this decision, but that call has gone unheeded. In response, EFF’s Privacy Badger has new features to mitigate user tracking both on twitter.com and when you encounter Twitter content and widgets elsewhere on the web.

Source: Twitter (and Others) Double Down on Advertising and Tracking | Electronic Frontier Foundation

>