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Tag Archives for " ads "

IAB denies any GDPR wrongdoing as complaints are filed with regulators

Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices are knowingly in breach of General Data Protection Regulation (GDPR).

Source: IAB denies any GDPR wrongdoing as complaints are filed with regulators | The Drum

Even the IAB warned adtech risks EU privacy rules

A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau (IAB) shedding doubt on whether it’s possible to obtain informed consent from web users for the programmatic ad industry’s real-time bidding (RTB) system to broadcast their personal data.

Full article: Even the IAB warned adtech risks EU privacy rules | TechCrunch

How Taylor Swift showed us the scary future of facial recognition

Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry.

Taylor Swift raised eyebrows late last year when Rolling Stone magazine revealed her security team had deployed facial recognition recognition technology during her Reputation tour to root out stalkers. But the company contracted for the efforts uses its technology to provide much more than just security. ISM Connect also uses its smart screens to capture metrics for promotion and marketing.

Full article: How Taylor Swift showed us the scary future of facial recognition

FTC Decides Not to Modify CAN-SPAM Rule

On February 12, the Federal Trade Commission (“FTC”) announced that, after a review of the Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM”) Rule as part of its periodic review of its regulations, it has determined that the Rule does not need to be modified at this time.

Source: FTC Decides Not to Modify CAN-SPAM Rule

Geofencing rises privacy concerns

Geofencing is becoming increasingly popular as a means by which to deliver hypertargeted advertising content.

At the same time, today’s data privacy regulatory environment is increasingly aggressive and gaining international momentum. Geofencing raises a number of legal concerns that digital marketers must consider to avoid being caught in regulatory crosshairs.

Full article: Geofencing Could Become A Magnet For Regulatory Scrutiny | AdExchanger

EU DPAs urged to act against online ad auctions

Panoptykon Foundation, the Warsaw based digital rights organization, has joined in the complaints filed in the UK and Ireland in September by Jim Killock of the Open Rights Group, Michael Veale of University College London, and Dr Johnny Ryan of Brave.

Together, the complainants in Ireland, Poland, and the UK, have also filed new evidence today with the national data protection authorities of Ireland, Poland, and the United Kingdom, that reveals how ad auction companies, including Google, unlawfully profile Internet users’ religious beliefs, ethnicities, diseases, disabilities, and sexual orientation.

Full article: Update on GDPR complaint (RTB ad auctions)

Privacy Groups Claim Online Ads Can Target Abuse Victims

Complaints filed in Europe claim internet companies categorize users based on potentially sensitive browsing habits, and then use those labels to target ads.

For instance, the list of labels agreed upon by the Interactive Advertising Bureau, a trade group that establishes industry norms, includes categories like incest/abuse support, gay life, hate content, substance abuse, and AIDS/HIV.

Source: Privacy Groups Claim Online Ads Can Target Abuse Victims | WIRED

Facebook restricts campaigners’ ability to check ads for political transparency

Facebook has restricted the ability of external political transparency campaigners to monitor adverts placed on the social network, in a move described as an “appalling look” by one of the organisations affected.

The monitoring tools, which involve asking users to install a browser plug-in and collecting data on the adverts they see, has helped expose many of the advertising tactics used by politicians, making it harder for those who pay for negative adverts to escape scrutiny.

Source: Facebook restricts campaigners’ ability to check ads for political transparency

Google to block ad-blockers in Chrome

The drafted changes will limit the capabilities available to extension developers, ostensibly for the sake of speed and safety. Chromium forms the central core of Google Chrome, and, soon, Microsoft Edge.

Source: Wow, fancy that. Web ad giant Google to block ad-blockers in Chrome. For safety, apparently • The Register

The case against behavioral advertising is stacking up

The NYT’s experience puts fresh taint on long-running efforts by tech giants like Facebook to press publishers to give up more control and ownership of their audiences by serving and even producing content directly for the third party platforms.

Full article: The case against behavioral advertising is stacking up | TechCrunch

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