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Tag Archives for " ads "

1 year into GDPR, ad industry braces for more fines

Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources.

The temptation to do as little as possible, so as to maintain ad revenues, is high. And with no seriously worrying fines levied yet at businesses, several publishers that had taken a strict approach to consent, have started to loosen their terms in order not to feel punished by falling ad revenues while their rivals flourish.

Full article: ‘We’ve only just started’: 1 year into GDPR, ad industry braces for more fines – Digiday

Apple has a plan to make online ads more private

Apple says it’s figured out some middle ground that keeps ads alive but without their nefarious ad tracking capabilities. The tech giant came up with Privacy Preserving Ad Click Attribution.

Ads don’t need to share with anyone else that you bought something from an online store. Ads just need to know that someone — and not an identifiable person — clicked on an ad on a site and bought something on another.

Source: Apple has a plan to make online ads more private | TechCrunch

Irish regulator investigates Google’s Ad Exchange

The Irish Data Protection Commission will look into whether Google’s Ad Exchange system is GDPR-compliant.

Ad Exchange system is used by companies to target people with adverts across the internet.

The investigation followed a formal complaint by Johnny Ryan, chief policy officer at Brave, the private web browser which blocks ads and trackers. He accused Google’s internet ad services business, DoubleClick/Authorized Buyers, of leaking users’ intimate data to thousands of companies.

Sources:

The GDPR: the driving force behind creative advertising

The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. Marketers and advertisers knew that their heavy reliance on collecting and using personal data in ad campaigns would have to change.

One year on, rather than bemoaning GDPR as a challenge, brands, advertisers and agencies are displaying a readiness and willingness to clean up their data practices.

Full article: The GDPR: the driving force behind creative advertising

IAB Europe updates transparency and consent guidelines to meet GDPR compliance

The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising in compliance journeys to EU data laws which came into play on May 25 th 2018.

The Transparency & Consent Framework (TCF) was implemented 12 months ago, in partnership with IAB Tech Lab to build a common framework intended to boost legal integrity and advertising value throughout marketing chains, so that practices fall in line with GDPR standards.

Source: IAB Europe updates transparency and consent guidelines to meet GDPR compliance

Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules

Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising.

Turns out: in many cases this is illegal. A ground-breaking decision by a German Data Protection Authority recently ruled that matching customers’ email addresses with their Facebook accounts requires their explicit consent.

Source: Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules – netzpolitik.org

The Pitfalls of Personalisation

Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s exactly what the consumer needs. But three quarters of consumers find at least some personalised marketing “somewhat creepy”.

On both sides of the Atlantic, attitudes towards data, privacy and personalisation are shifting. In the US, 57% of consumers say they’re now more concerned about data and privacy than they were a year ago. And 68% would like to see the US adopt a strict data-privacy law, similar to Europe’s General Data Protection Regulation (GDPR). In Europe itself, research by the Open Data Institute found that as little as 2% of consumers trust advertisers with their personal data.

Full article: The Pitfalls of Personalisation

Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased

Facebook is in trouble with the US Department of Housing and Urban Development (HUD) for what the department says are discriminatory ad targeting practices.

For years, advertisers were allowed by Facebook to target (or avoid targeting) protected groups, like minorities and specific gender identities. But in a new paper, a team of researchers says that Facebook’s ad delivery algorithm is inherently biased even when advertisers are trying to reach a large, inclusive audience.

Source: Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased – Motherboard

Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations

A war of words – in the form of automotive analogies – has erupted between privacy advocates and the Interactive Advertising Bureau (IAB) over a General Data Protection Regulation (GDPR) complaint filed over ad exchanges.

IAB has hit back, saying that the complaint is “fundamentally misdirected” at IAB Europe, likening it to holding road builders accountable for people speeding or parking illegally. However, privacy advocates point out “You’re not road builders, you’re the traffic authority”.

Full article: Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations • The Register

Health apps are sharing sensitive information with Facebook

Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a software tool that immediately shares that data with the social network to improve ad targeting.

Source: These health apps are sharing sensitive information with Facebook – The Verge

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