fbpx

Free tools and resources for Data Protection Officers!

Tag Archives for " ads "

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI.

It works by reconciling all available data points, which include those collected by first-, second- and/or third-parties. A composite is built that provides marketers with a cherished 360-degree view of a customer’s identity and user journey, and enables an insight-informed, data-driven “single-customer view” — also known as people-based, or user-level, marketing.

Full article: What is identity resolution? – MarTech Today

Everything Is PII

When the EU’s landmark General Data Protection Regulation (GDPR) went into effect last year, it, among other things, expanded the definition of personally identifiable information (PII) to include data related to IP address, biometrics, physical devices, location, race, ethnicity, religion and sexual orientation.

Full article: Everything Is PII | AdExchanger

After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue

When the General Data Protection Regulation arrived last year, The New York Times didn’t take any chances.

The publisher blocked all open-exchange ad buying on its European pages, followed swiftly by behavioral targeting. Instead, NYT International focused on contextual and geographical targeting for programmatic guaranteed and private marketplace deals and has not seen ad revenues drop as a result.

Source: After GDPR, The New York Times cut off ad exchanges in Europe – and kept growing ad revenue – Digiday

Germany may ban Facebook from third-party data sharing

Germany’s Federal Cartel Office intends to ban Facebook from collecting user data from third parties. This will also prohibit data sharing between WhatsApp and Instagram, which Facebook own.

Germany is concerned that Facebook users didn’t know they agreed to be tracked across the internet when they signed up for the firm’s offerings. If this sticks, it’s a serious problem for its ad-targeting strategy.

Full article: Facebook’s Privacy Problems Get Real in Germany – The Washington Post

Targeted advertising targeted by the French DPA

Since the General Data Protection Regulation (GDPR) came into force in May 2018, the CNIL has issued four public formal notices against Fidzup, Singlespot, Teemo and recently against Vectaury, all of whom are involved in the advertising business.

The CNIL’s formal notices come at a time when the advertising sector is still debating the alternative between “consent” and the controller’s ”legitimate interest” as a legal basis to process personal data for the purpose of targeting advertising. In the above-mentioned cases, the concerned intermediaries were extensively collecting location data from users’ smartphones and combining them with other sets of data, which requires consent under the GDPR.

Full article: Targeted advertising targeted by the French DPA

E-receipts from leading retailers ‘may break data protection rules’

Several large retailers may be breaking data protection rules with their e-receipts, according to an investigation by the consumer body Which?.

Which? said some of the biggest names on the high street were including unwanted marketing information in their e-receipts, contrary to the GDPR rules. Retailers must not send direct marketing to new customers by email unless the recipient has consented to receive it. If a retailer asks for an email address at the point of sale and plans to send marketing information, it must give shoppers the option to opt out.

Source: E-receipts from leading retailers ‘may break data protection rules’ | Business | The Guardian

GDPR mayhem: Programmatic ad buying plummets in Europe

Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.

Full article: GDPR mayhem: Programmatic ad buying plummets in Europe – Digiday

Online ads spoil Christmas surprises, raising privacy concerns

Social media users say they’re being burned by online advertisements spoiling “surprise” gifts by popping up in front of the intended recipient. That’s because of data collected through online tracking by companies like Google and Facebook.

Full article: Online ads spoil Christmas surprises, raising privacy concerns | CBC News

Why Doesn’t My Ad Blocker Block ‘Please Turn Off Your Ad Blocker’ Popups?

It is technically pretty simple to disable those pop ups, but many ad blocker plugins choose to let them live.

According to the AdBlock, “many of our users would love it,” and “we have the technical ability,” but that a publisher should have a right to at least attempt to persuade users to whitelist. And other ad blocker companies have a similar stance.

Full article: Why Doesn’t My Ad Blocker Block ‘Please Turn Off Your Ad Blocker’ Popups?

LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook

LinkedIn has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place.

Ireland’s Data Protection Commissioner had conducted — and concluded — an investigation of Microsoft-owned LinkedIn, originally prompted by a complaint from a user in 2017, over LinkedIn’s practices regarding people who were not members of the social network.

Full article: LinkedIn violated data protection by using 18M email addresses of non-members to buy targeted ads on Facebook | TechCrunch

>