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Tag Archives for " ads "

The Washington Post is preparing for post-cookie ad targeting

The Washington Post has internally developed a first-party data ad targeting tool called Zeus Insights, which offers contextual targeting capabilities.

The Zeus platform monitors contextual data such as what article a person is reading or watching, what position they have scrolled to on a page, what URL they have used to arrive there and what they’re clicking on. The publisher will then match that data to its existing audience data pools, which it has accumulated over the last four years, to create assumptions on what that news user’s consumption intent will be. The technology uses machine learning to decipher the patterns.

Full article: The Washington Post is preparing for post-cookie ad targeting – Digiday

Facebook tries to make ad targeting explanations more useful

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post, Product Manager Sreethu Thulasi wrote, “We heard feedback from people that they can still be hard to understand and difficult to navigate.”

To address that, the company said it’s making two changes. First, when you select the “Why am I seeing this ad?” option on an advertisement, you’ll get more info.

Source: Facebook tries to make ad targeting explanations more useful | TechCrunch

French DPA to take action on online targeted advertisements

French data protection authority CNIL has received an important number of individual and collective complaints (La Quadrature du Net, Privacy International, NOYB) relating to online marketing. In 2018, 21% of the complaints were related to marketing in the broad sense.

Therefore, the CNIL has decided to make targeted online advertising a priority topic for 2019. In July, the CNIL will repeal its 2013 cookie recommendation that has become outdated in some respects (in particular for what concerns the expression of consent), and publish guidelines outlining the applicable rules of law.

Working sessions will be held in the second half of 2019 between the CNIL services and each category of stakeholders (content editors, advertisers, service providers and intermediaries in the marketing ecosystem, civil society), through their representative organizations.

The CNIL will carry out inspections on this the final recommendation 6 months after its final adoption.

Source: Online targeted advertisement: what action plan for the CNIL?

IAB Releases Data Transparency Standard

The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers.

The new data transparency standard would include information like the date when a user ID was collected, the URL, location data and if the segment includes lookalike modeling.

Source: IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’ | AdExchanger

ICO publishes update report on adtech

For several months ICO has been reviewing how personal data is used in real time bidding (RTB) in programmatic advertising, engaging with key stakeholders directly to understand the views and concerns of those involved.

As a result of research, ICO published Update report into adtech and real time bidding which summarises findings so far. If you operate in the adtech space, it’s time to look at what you’re doing now, and to assess how you use personal data.

Source: Blog: ICO Adtech update report published following industry engagement | ICO

1 year into GDPR, ad industry braces for more fines

Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources.

The temptation to do as little as possible, so as to maintain ad revenues, is high. And with no seriously worrying fines levied yet at businesses, several publishers that had taken a strict approach to consent, have started to loosen their terms in order not to feel punished by falling ad revenues while their rivals flourish.

Full article: ‘We’ve only just started’: 1 year into GDPR, ad industry braces for more fines – Digiday

Apple has a plan to make online ads more private

Apple says it’s figured out some middle ground that keeps ads alive but without their nefarious ad tracking capabilities. The tech giant came up with Privacy Preserving Ad Click Attribution.

Ads don’t need to share with anyone else that you bought something from an online store. Ads just need to know that someone — and not an identifiable person — clicked on an ad on a site and bought something on another.

Source: Apple has a plan to make online ads more private | TechCrunch

Irish regulator investigates Google’s Ad Exchange

The Irish Data Protection Commission will look into whether Google’s Ad Exchange system is GDPR-compliant.

Ad Exchange system is used by companies to target people with adverts across the internet.

The investigation followed a formal complaint by Johnny Ryan, chief policy officer at Brave, the private web browser which blocks ads and trackers. He accused Google’s internet ad services business, DoubleClick/Authorized Buyers, of leaking users’ intimate data to thousands of companies.


The GDPR: the driving force behind creative advertising

The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. Marketers and advertisers knew that their heavy reliance on collecting and using personal data in ad campaigns would have to change.

One year on, rather than bemoaning GDPR as a challenge, brands, advertisers and agencies are displaying a readiness and willingness to clean up their data practices.

Full article: The GDPR: the driving force behind creative advertising

IAB Europe updates transparency and consent guidelines to meet GDPR compliance

The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising in compliance journeys to EU data laws which came into play on May 25 th 2018.

The Transparency & Consent Framework (TCF) was implemented 12 months ago, in partnership with IAB Tech Lab to build a common framework intended to boost legal integrity and advertising value throughout marketing chains, so that practices fall in line with GDPR standards.

Source: IAB Europe updates transparency and consent guidelines to meet GDPR compliance