The newest version of Apple’s Safari comes with new privacy enhancing features. Browser will push back hard against the ad-tracking methods and device fingerprinting techniques that marketers and data brokers use to monitor web users as they browse.
The next version of Safari will explicitly prompt you when a website tries to access your cookies or other data, and let you decide whether to allow it, a welcome step toward explicit choices about online tracking. Safari will also make a dent in defeating the so-called “fingerprinting” approach, in which marketers use publicly accessible information about devices—like the way they’re configured, the fonts they have installed, and the plug-ins they run—to assign them an individual, trackable ID.
Source: WWDC 2018: Apple Just Made Safari the Good Privacy Browser | WIRED