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Tag Archives for " Apple "

Apple is now the privacy-as-a-service company

Apple unveiled a new single-sign on unified ID platform, as well as a new way it’ll operate as a go-between for security cameras that work with its HomeKit smart home services.

Apple has been playing up its privacy game for at least a few years now. Their announcements really crystallize how Apple’s approach to privacy will mesh with its transformation into becoming even more of a services company. It’s becoming a services company with a key differentiator – privacy – and it’s also extending that paradigm to third-parties, acting as an ecosystem layer that mediates between users, and anyone who would seek to monetize their info in aggregate.

Full article: Apple is now the privacy-as-a-service company | TechCrunch

1 year into GDPR, ad industry braces for more fines

Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes to the General Data Protection Regulation, according to advertising sources.

The temptation to do as little as possible, so as to maintain ad revenues, is high. And with no seriously worrying fines levied yet at businesses, several publishers that had taken a strict approach to consent, have started to loosen their terms in order not to feel punished by falling ad revenues while their rivals flourish.

Full article: ‘We’ve only just started’: 1 year into GDPR, ad industry braces for more fines – Digiday

Apple has a plan to make online ads more private

Apple says it’s figured out some middle ground that keeps ads alive but without their nefarious ad tracking capabilities. The tech giant came up with Privacy Preserving Ad Click Attribution.

Ads don’t need to share with anyone else that you bought something from an online store. Ads just need to know that someone — and not an identifiable person — clicked on an ad on a site and bought something on another.

Source: Apple has a plan to make online ads more private | TechCrunch

Apple Face-Recognition Blamed for False Arrest

A New York student sued Apple Inc. for $1 billion, claiming the company’s facial-recognition software falsely linked him to a series of thefts from Apple stores.

Ousmane Bah, 18, said he was arrested at his home in New York in November and charged with stealing from an Apple store. The arrest warrant included a photo that didn’t resemble Bah, he said in a lawsuit filed Monday. Apple said it doesn’t use facial recognition in its stores.

Source: Apple Face-Recognition Blamed by N.Y. Teen for False Arrest – Bloomberg

WTF is differential privacy?

Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy.

It’s a process used to aggregate data that was pioneered by Microsoft and is now used by Apple, Google and other big tech companies. In a nutshell, a differential privacy algorithm injects random data into a data set to protect individual privacy.

Full article: WTF is differential privacy? – Digiday

How the tragic death of Do Not Track ruined the web for everyone

A decade ago, a simple browser setting – called Do Not Track – promised to make it easy to protect your online privacy from nosy advertisers. To opt out of being tracked, you’d check a box in your browser’s settings.

It was a great idea. Too bad it never came anywhere near to living up to its promise.

For all practical purposes, DNT died years ago. But Apple’s removal of the Do Not Track preference from Safari for Macs and iOS in an update in early February officially signaled the end of what might have been a workable understanding between consumers and the advertisers that rely on ad-tech networks to target them.

Full article: How the tragic death of Do Not Track ruined the web for everyone

Facial recognition: Apple, Amazon, Google and the race for your face

Facial recognition is a blossoming field of technology that is at once exciting and problematic. If you’ve ever unlocked your iPhone by looking at it, or asked Facebook or Google to go through an unsorted album and show you pictures of your kids, you’ve seen facial recognition in action.

But at the very least, facial recognition raises questions of privacy. Experts have concerns ranging from the overreach of law enforcement, to systems with hidden racial biases, to hackers gaining access to your secure information.

Full article: Facial recognition: Apple, Amazon, Google and the race for your face – CNET

Berlin court rules against Apple data protection guidelines

The Court of Appeal in Berlin has ruled that the data protection guidelines used by Apple in 2011 were partially inadequate. The ruling came in a lawsuit filed by the Federation of German Consumer Organizations (VZBV) against Apple Sales International, which operated the online Apple Store in Germany until 2012.

Source: Berlin court rules against Apple data protection guidelines – Telecompaper

Apple cracks down on Facebook after it paid teens for access to their data

Facebook paid users as young as 13 to install an app that gave the company access to everything their phone sent or received over the internet. In response, Apple has revoked Facebook’s ability to publish certain apps, in a move that could have far-reaching implications for both companies.

Facebook has been accused of exploiting a loophole in Apple’s privacy regulations to publish the iPhone app, which provided it with data it used to keep ahead of youth trends.

Source: Apple cracks down on Facebook after it paid teens for access to their data

Tim Cook demands a way for users to delete their personal data

The Apple CEO wants the FTC to set up a data-broker clearinghouse so people can see the data that companies have collected on them.

Right now, Cook said, there’s no federal standard protecting consumers. He called on the US Congress to pass “comprehensive federal privacy legislation” and reiterated four principles that he presented to a global body of privacy regulators last year.

Source: Tim Cook demands a way for users to delete their personal data – Naked Security

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