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Tag Archives for " Apple "

Google Explores Alternative to Apple’s New Anti-Tracking Feature

Google is exploring an alternative to Apple Inc.’s new anti-tracking feature, the latest sign that the internet industry is slowly embracing user privacy, according to people with knowledge of the matter.

Internally, the search giant is discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less stringent than Apple’s solution, said the people, who asked not to be identified discussing private plans.

Google is trying to balance the rising demands of privacy-conscious consumers with the financial needs of developers and advertisers. The Alphabet Inc. unit is seeking input from these stakeholders, similar to how it’s slowly developing a new privacy standard for web browsing called the Privacy Sandbox.

Source: Google Explores Alternative to Apple’s New Anti-Tracking Feature – Bloomberg

Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push

Facebook will begin showing a prompt on its mobile app for the iPhone and iPad that’s designed to convince users to allow ad tracking, in preparation for an upcoming privacy change in which Apple will force developers to obtain permission to track users across apps and websites in the future.

The prompt will give users a page of information detailing why Facebook thinks a user should give the company permission to track them on iOS. The company argues doing so will make ads more personalized and help support businesses that rely on advertising.

Source: Facebook prompt will encourage ad tracking opt-in ahead of Apple’s privacy push – The Verge

Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

Apple first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes.  The plan is to launch these changes in early spring, with a version of the feature coming in the next iOS 14 beta release.

The App Tracking Transparency feature moves from the old method where you had to opt-out of sharing your Identifier for Advertisers (IDFA) to an opt-in model. This means that every app will have to ask you up front whether it is ok for them to share your IDFA with third parties including networks or data brokers.

Source: Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS | TechCrunch

Apple, Facebook Trade Barbs Over Privacy-Focused Business Models

The clash between Apple Inc. and Facebook Inc. intensified as the chief executives of the two tech giants squared off in public remarks over privacy, the impact of algorithms and competition and offered dueling visions of the future of the internet.

Without naming Facebook directly, Apple CEO Tim Cook leveled a blistering condemnation of “conspiracy theories juiced by algorithms” in a speech Thursday as he discussed a new privacy tool the iPhone maker plans to roll out in the next several months. Mr. Cook also tied recent social unrest to a broader argument that app-tracking tools are turning consumers into advertising products.

Source: Apple, Facebook Trade Barbs Over Privacy-Focused Business Models – WSJ

More than half App Store privacy labels false in small-scale spot checks

Apple made them mandatory for developers submitting new apps or updating new ones. Facebook Messenger came under particular fire for the sheer volume of data linked to users.

But spot-checks by the Washington Post found that more than half the apps they reviewed were either misleading or completely false. Apple did say earlier this week that it relies in developers to be honest, and only responds reactively when they lie.

Source: More than half App Store privacy labels false in small-scale Washington Post spot checks – 9to5Mac

How Law Enforcement Gets Around Your Smartphone’s Encryption

New research indicates governments already have methods and tools that, for better or worse, let them access locked smartphones thanks to weaknesses in the security schemes of Android and iOS.

Cryptographers at Johns Hopkins University used publicly available documentation from Apple and Google as well as their own analysis to assess the robustness of Android and iOS encryption.

Full article: How Law Enforcement Gets Around Your Smartphone’s Encryption | WIRED

Cloudflare and Apple design a new privacy-friendly internet protocol

Engineers at Cloudflare and Apple say they’ve developed a new internet protocol that will shore up one of the biggest holes in internet privacy that many don’t know even exists.

Dubbed Oblivious DNS-over-HTTPS, or ODoH for short, the new protocol makes it far more difficult for internet providers to know which websites you visit.

Source: Cloudflare and Apple design a new privacy-friendly internet protocol | TechCrunch

Apple takes aim at adtech hysteria over iOS app tracking change

Apple has used a speech to European lawmakers and privacy regulators today to come out jabbing at what SVP Craig Federighi described as dramatic, “outlandish” and “false” claims being made by the adtech industry over a forthcoming change to iOS that will give users the ability to decline app tracking.

The iPhone maker had been due to introduce the major privacy enhancement to the App Store this fall but delayed until early 2021 after the plan drew fire from advertising giants.

Source: Apple takes aim at adtech hysteria over iOS app tracking change

Apple Defends Delay of Privacy Feature, Slams Facebook

Apple Inc. on Thursday slammed Facebook Inc. and other internet giants for their ad-targeting practices in response to a letter questioning a decision by the iPhone maker to delay a new privacy feature.

Apple’s letter defended the company’s decision to delay an iPhone feature that requires users to give explicit permission before letting apps track them for advertising purposes. The enhancement was added as part of the company’s iOS 14 operating system in September, but a requirement that all apps use it was delayed until early 2021 after several developers, including Facebook, said the change would hurt their businesses.

Source: Apple Defends Delay of Privacy Feature, Slams Facebook – Bloomberg

Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

Apple has strongly denied claims from privacy campaigners that it has breached Europe’s ePrivacy directive through its Identifier for Advertisers (IDFA).

The non-profit campaign group Noyb said that the Apple operating system on iPhones creates IDFA without the user’s knowledge or consent, thereby breaching Europe’s Privacy Directive.

However a spokesperson for Apple, responding to the allegations, said: “The claims made against Apple in this complaint are factually inaccurate and we look forward to making that clear to privacy regulators should they examine the complaint. Apple does not access or use the IDFA on a user’s device for any purpose.

Source: Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

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