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Tag Archives for " behavioral analytics "

We’re all Just Starting to Realize the Power of Personal Data

American corporations are expected to have spent over $19 billion this year acquiring and analyzing consumer data from names and emails to the unique way we fumble with our smartphones.

That info is used by marketers, advertisers, analysts, and investors for a host of purposes that remain largely opaque to the average person. In some places, seemingly irrelevant factors like the type of device you have, your email address, or the time of day you make a purchase may be used determine whether you qualify for a loan. Despite all the power and value this data can have, there are few laws in the US regulating the collection and sale of it.

Full article: We’re all Just Starting to Realize the Power of Personal Data | WIRED

Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access to online behaviours and little understanding of offline personas, it is becoming more difficult for brands to understand their consumer needs.  In order for brands to be able to communicate relevant and personalised content, a middle ground needs to be met.

Full article: Building consumer trust and overcoming privacy barriers with on-device AI

China’s social credit system keeps a critical eye on everyday behavior

It’s all part of the Chinese government’s new social credit system where people’s daily behavior is monitored and rated.

If your score gets too low, you can be banned from buying plane tickets, renting a house or getting a loan.

Source: China’s social credit system keeps a critical eye on everyday behavior – CBS News

Arron Banks, the insurers and my strange data trail

Carole Cadwalladr just wanted to insure her car. Six months later, she found a mass of personal details held by a firm she had never contacted that is run by Leave.EU’s biggest donor, Arron Banks. How did it get there?

Source: Arron Banks, the insurers and my strange data trail | Technology | The Guardian

How Your Returns Are Used Against You at Best Buy and Other Retailers

Every time shoppers return purchases to Best Buy Co., they are tracked by a company that has the power to override the store’s touted policy and refuse to refund their money.

That is because the electronics giant is one of several chains that have hired a service called Retail Equation to score customers’ shopping behavior and impose limits on the amount of merchandise they can return.

Source: How Your Returns Are Used Against You at Best Buy, Other Retailers – WSJ

Is Artificial Intelligence the Ultimate Test for Privacy?

Nothing challenges the effectiveness of data protection law like technological innovation. You think you have cracked a technology neutral framework and then along comes the next evolutionary step in the chain to rock the boat.

It happened with the cloud. It happened with social media, with mobile, with online behavioural targeting and with the Internet of Things. And from the combination of all of that, artificial intelligence is emerging as the new testing ground. 21st century artificial intelligence relies on machine learning, and machine learning relies on…? You guessed it: Data.

Source: Is Artificial Intelligence the Ultimate Test for Privacy?

Court Rules Secret Scoring of Teachers Unconstitutional

A federal district court has held that firing public school teachers based on the results of a secret algorithm is unconstitutional. The case, Houston Federation of Teachers vs. Houston Independent School District, concerned a commercial software company’s proprietary appraisal system that was used to score teachers.

Source: Court Rules Secret Scoring of Teachers Unconstitutional

Minority Report Becomes Reality? 

Remember the movie “Minority report” where future police could spot a crime before it even happens? It may soon become a reality. A Russian company NTechLab claims they have created emotion reading technology that can identify people in a crowd and tell if they are angry, stressed or nervous. Such tool can then be used by police to pre-emptively identify and stop criminals and potential terrorists.

Source: Emotion reading technology claims to spot criminals before they act 

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