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Tag Archives for " behavioral analytics "

Mobile Users Consented To Share Analytics Data With Developers, Google Argues

Google is urging a federal judge to dismiss claims that it violated mobile users’ privacy by sending analytics data about their web activity to outside developers.

The legal battle, which dates to July, focuses on Google Analytics for Firebase — a tool that allows developers to learn data about consumers’ activity, including the website the user was visiting immediately before visiting the app. Google Analytics for Firebase can also collect data about browsing histories and search queries.

Source: Mobile Users Consented To Share Analytics Data With Developers, Google Argues 12/22/2020

EU parliament backs tighter rules on behavioural ads

The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, contextual forms of advertising — urging Commission lawmakers to also assess further regulatory options, including looking at a phase-out leading to a full ban.

MEPs also want Internet users to be able to opt out of algorithmic content curation altogether. The legislative initiative, introduced by the Legal Affairs committee, sets the parliament on a collision course with the business model of tech giants Facebook and Google.

Source: EU parliament backs tighter rules on behavioural ads | TechCrunch

Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left.

The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users.

The updated product includes privacy controls to help publishers manage their data use, a beefed up data deletion tool and a consent mode API that makes it easier for customers to pass along consent information collected from their users.

Source: Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul | AdExchanger

The Case Against Google Analytics for Organizations Collecting Personal Data

Almost 30 million website owners choose Google Analytics to gather data about their visitors. But even if you trust Google’s data privacy policies, Google Analytics still may not be the best option.

The biggest cost lies in how the data Google Analytics collects is used and shared. From Google Analytics, the data ends up all over the world for use in Google’s advertising products.

Full article: The Case Against Google Analytics for Organizations Collecting Personal Data – CPO Magazine

German Privacy Regulators Flooded with Google Analytics Complaints

The data protection authorities of the German states are being flooded with complaints, approximately 200,000 in number, regarding deployment of the Google Analytics service on websites in a manner which allegedly is in violation of GDPR.

At issue is whether deploying Google Analytics is possible without acquiring the consent of the end user prior to deploying the Google Analytics cookie on the end user’s device.

Source: German Privacy Regulators Flooded with Google Analytics Complaints

We’re all Just Starting to Realize the Power of Personal Data

American corporations are expected to have spent over $19 billion this year acquiring and analyzing consumer data from names and emails to the unique way we fumble with our smartphones.

That info is used by marketers, advertisers, analysts, and investors for a host of purposes that remain largely opaque to the average person. In some places, seemingly irrelevant factors like the type of device you have, your email address, or the time of day you make a purchase may be used determine whether you qualify for a loan. Despite all the power and value this data can have, there are few laws in the US regulating the collection and sale of it.

Full article: We’re all Just Starting to Realize the Power of Personal Data | WIRED

Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access to online behaviours and little understanding of offline personas, it is becoming more difficult for brands to understand their consumer needs.  In order for brands to be able to communicate relevant and personalised content, a middle ground needs to be met.

Full article: Building consumer trust and overcoming privacy barriers with on-device AI

China’s social credit system keeps a critical eye on everyday behavior

It’s all part of the Chinese government’s new social credit system where people’s daily behavior is monitored and rated.

If your score gets too low, you can be banned from buying plane tickets, renting a house or getting a loan.

Source: China’s social credit system keeps a critical eye on everyday behavior – CBS News

Arron Banks, the insurers and my strange data trail

Carole Cadwalladr just wanted to insure her car. Six months later, she found a mass of personal details held by a firm she had never contacted that is run by Leave.EU’s biggest donor, Arron Banks. How did it get there?

Source: Arron Banks, the insurers and my strange data trail | Technology | The Guardian

How Your Returns Are Used Against You at Best Buy and Other Retailers

Every time shoppers return purchases to Best Buy Co., they are tracked by a company that has the power to override the store’s touted policy and refuse to refund their money.

That is because the electronics giant is one of several chains that have hired a service called Retail Equation to score customers’ shopping behavior and impose limits on the amount of merchandise they can return.

Source: How Your Returns Are Used Against You at Best Buy, Other Retailers – WSJ

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