The online abuse the England football team received after the Euro 2020 final has pushed people towards drastic measures to stop it happening again: giving social media companies their legal identification.
Unlike GDPR or CCPA, the moves Google and Apple are about to make will cause immediate shockwaves the day they are implemented.
Algorithms influence which videos and products you see online, and how social media posts are moderated. But technology companies are cagey with even the most basic details about their algorithmic systems.
The Data Protection Commission warned it was “acutely strained” as it grappled with cases involving giant multinational tech companies and rising complaints from members of the public.
The move appears to be a wide-reaching inquiry into everything major tech companies know about their users and what they do with that data.