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Tag Archives for " consent "

IAB Europe to release updated consent framework

The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest version its Transparency and Consent Framework (TCF) later this year.

Google, which has continued to postpone its official alignment with the General Data Protection Regulation (GDPR) consent tool, said it will officially integrate the framework as a recognized TCF vendor after the release.

Source: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on – MarTech Today

Company closure and 4-year ban for director after marketing regulation breach

A director of a lead generating service has been banned for four years after failing to ensure his company complied with text message regulations.

Lad Media Limited sent over 393,000 SMS messages were sent to members of the public, including to individuals whom had withdrawn their consent regarding the receipt of marketing texts or calls.

Irrespective of Lad Media’s claim that the illegal marketing had not been their fault, but was instead due to the actions of third parties, the ICO imposed a fine of £20,000.

Source: Company closure and 4-year ban for director after marketing regulation breach

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates

Last August French privacy regulator CNIL cited two French location-intelligence companies (Fidzup and Teemo) as non-compliant with GDPR consent rules (as well as French privacy law).

Teemo then worked cooperatively with CNIL to develop specific consent language around third-party use of location data. Surprisingly, but the opt-in rates were 70%. Teemo says that transparency gives consumers a sense of control and they respond positively as a result.

Source: Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates – MarTech Today

How to avoid consent fatigue

Consent requests combined with the obligation of transparency aims to give back control to individuals over the use of their personal data.

However, the frequency of interactions with organizations that collect personal data makes it tedious, if not practically impossible, for individuals to process the information contained within a consent format, in particular, where organizations unduly use bundled consents to a broader range of operations.

Source: How to avoid consent fatigue

Bavarian DPA Conducts Website Cookie Practices Sweep, Announces Fines under Consideration

Data Protection Authority (DPA) of the German state of Bavaria announced it was considering fining a number of companies under the GDPR for their website cookie practices.

None of these companies appear to be in Google-style tech industries. The Bavarian DPA’s action potentially signals that cookies, user tracking, and online advertising are not a ‘tech industry issue,’ but instead a priority issue for companies irrespective of their industry – and one that can carry GDPR fine risk.

Full article: Google-Style GDPR Fines for Everyone? Bavarian DPA Conducts Website Cookie Practices Sweep, Announces Fines under Consideration

Validity of consent coupled with free online services

The Austrian Data Protection Authority, headed by the chair of the European Data Protection Board (EDPB), provided a clear way forward for advertising-based business models.

Following a complaint against an Austrian newspaper, the Austrian Data Protection Authority decided that the prohibition on making the provision of a service conditional on consent (“coupling prohibition”; Article 7(4) GDPR) can effectively be circumvented by additionally offering a consent-free equivalent service for a reasonable remuneration.

Full article: Validity of consent coupled with free online services – Chair of EDPB opens a path

The value of consent and user preference

The GDPR and related legislation are a direct response to the growing consumer need for transparency in data usage – covering the purposes of data collection and its application.

There is a lot to be gained by championing greater consumer choice, not just trust that helps build stronger relationships, but also increased insight. In practice, this means offering a clear consent option. But while consent is core to operating ethically, it is crucial not to forget about user experience.

Full article: Reaching global equilibrium: The value of consent and user preference – Marketing Land

Austrian DPA Issues Decision on Validity of Cookie Consent Solution

On November 30, 2018, the Austrian Data Protection Authority published a decision in response to a complaint received from an individual regarding the cookie consent options offered on an Austrian newspaper’s website.

Full article: Austrian DPA Issues Decision on Validity of Cookie Consent Solution | Privacy & Information Security Law Blog

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