Tag Archives for " consent "

How PrivacyChain could solve one of consent management’s biggest problems

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management.

When a user allows a publisher to use her info for marketing or ads, the consent info is passed via a TCF-suitable consent management platform to vendors who have been approved by the publisher, such as ad exchanges, data management platforms, tag management platforms and so on. But those vendors could share the info with other vendors, or there might be vendors on the web site who got hold of the info without the publisher’s knowledge.

Full article: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems – MarTech Today

Why we must remember where informed consent comes from

In an excellent IAPP podcast interview by Angelique Carson, Woody Hartzog makes the compelling point that informed consent was originally developed for rare, high-risk and potentially life-threatening situations like surgery and medical research. The process of informed consent is not designed for, nor can it offer fair choices for, the “micro-permissions” that occur in our daily interaction with technology. There is a fundamental difference between health care (digital or analog) and our interactions with social media and the internet of things.

Full article: Why we must remember where informed consent comes from

Report: 90% of Visitors to EU domains grant GDPR Consent

A recent report published by consent management platform Quantcast Choice has revealed that, for European Union (EU) domains an average consent rate over 90 percent is being experienced. Around 81 percent of all users said yes to everything. The remaining 8 percent said yes to some things.

Source: Quantcast Report: 90% of Visitors to EU domains grant GDPR Consent – Compliance Junction

Under GDPR, publishers are adopting consent management platforms

More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In the U.K., 31 percent of publishers had a CMP, an increase of 12 percent from July to August. Among U.S. publishers, 27 percent had a CMP in August, up 13 percent from the month before.

Source: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue – Digiday

CNIL goes after smaller firms on GDPR compliance

Google and Facebook may have bullseyes on their backs in Europe, but it’s two mid-sized French startups that received the first warning shots from the General Data Protection Regulation (GDPR) – and that shouldn’t be surprising.

Source: Forget The Duopoly (For Now). It’s The Little Guys Taking Heat On GDPR | AdExchanger

Consent management platforms are purchased less often than other privacy tools

With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. However, according to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’

Source: New report: Consent management platforms are purchased less often than other privacy tools – MarTech Today

Browser setting rules could be dropped from new ePrivacy Regulation

Plans to force web browser providers to ask users to set their privacy preferences could be scrapped, according to ePrivacy Regulation proposals under consideration by EU law makers as they have raised a lot of concerns. Such requirement would create burden for browsers and apps, the competition aspect, the link to fines for non-compliance but also the impact on end-users and the ability of this provision to address e.g. the issue of consent fatigue.

Source: Browser setting rules could be dropped from new e-Privacy Regulation

French website publisher fined for violation of the cookie requirements

The French Council of State affirmed the EUR 25,000 fine imposed by the CNIL on Editions Croque Futur (challenges.fr) for non-compliance with French data protection law, and in particular cookie requirements.

This decision is particularly interesting in that it clarifies that browser settings are not always a valid means of consent to cookies, while many cookies policies out there still refer to such browser settings as the only way to control cookies.

Source: FRANCE: Website publisher fined for violation of the cookie requirements

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