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Tag Archives for " consent "

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads.

CNIL’s decision suggests that bundling consent to partner processing in a contract is not, in and of itself, valid consent under the European Union’s General Data Protection Regulation (GDPR) framework.

Full article: How a small French privacy ruling could remake adtech for good | TechCrunch

UK ICO Issues Warning to Washington Post Over Cookie Consent Practices

UK Information Commissioner’s Office (“ICO”) issued a warning to the U.S.-based The Washington Post over its approach to obtaining consent for cookies to access the service. The Washington Post presents readers with option of free access to a limited number of articles dependent on consent to the use of cookies and tracking for the delivery of personalized ads. To avoid a third party ad tracking (and advertising), a higher fee premium subscription should be choosed.

ICO concluded that since The Washington Post has not offered a free alternative to accepting cookies, consent cannot be freely given and the newspaper is in contravention of Article 7(4) of the EU General Data Protection Regulation (“GDPR”).

Source: UK ICO Issues Warning to Washington Post Over Cookie Consent Practices

Dutch data watchdog: PSD2 consent must be obtained ‘separately’

Third parties seeking access to payment account information held by banks must distinguish their requests to process customer data distinct from broader requests for acceptance of the terms and conditions of their payment services, the Dutch data protection authority has said.

Full article: Dutch data watchdog: PSD2 consent must be obtained ‘separately’

How PrivacyChain could solve one of consent management’s biggest problems

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management.

When a user allows a publisher to use her info for marketing or ads, the consent info is passed via a TCF-suitable consent management platform to vendors who have been approved by the publisher, such as ad exchanges, data management platforms, tag management platforms and so on. But those vendors could share the info with other vendors, or there might be vendors on the web site who got hold of the info without the publisher’s knowledge.

Full article: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems – MarTech Today

Why we must remember where informed consent comes from

In an excellent IAPP podcast interview by Angelique Carson, Woody Hartzog makes the compelling point that informed consent was originally developed for rare, high-risk and potentially life-threatening situations like surgery and medical research. The process of informed consent is not designed for, nor can it offer fair choices for, the “micro-permissions” that occur in our daily interaction with technology. There is a fundamental difference between health care (digital or analog) and our interactions with social media and the internet of things.

Full article: Why we must remember where informed consent comes from

Report: 90% of Visitors to EU domains grant GDPR Consent

A recent report published by consent management platform Quantcast Choice has revealed that, for European Union (EU) domains an average consent rate over 90 percent is being experienced. Around 81 percent of all users said yes to everything. The remaining 8 percent said yes to some things.

Source: Quantcast Report: 90% of Visitors to EU domains grant GDPR Consent – Compliance Junction

Under GDPR, publishers are adopting consent management platforms

More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In the U.K., 31 percent of publishers had a CMP, an increase of 12 percent from July to August. Among U.S. publishers, 27 percent had a CMP in August, up 13 percent from the month before.

Source: Under GDPR, publishers are adopting CMPs for fear of losing out on ad revenue – Digiday

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