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Tag Archives for " cookies "

Google Chrome to drop third-party cookies by 2022

Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy.

Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.” The company seeks to replace them with a browser-based mechanism.

Google’s stated objective is to create “a secure environment for personalization that also protects user privacy.” Google says that for ad targeting it’s “exploring how to deliver ads to large groups of similar people without letting individually identifying data ever leave [the] browser.”

Source: Google Chrome: Third-party cookies will be gone by 2022 – MarTech Today

Research reveals that most websites are not compliant with GDPR and ePrivacy Directive

Research has found that only 11.8% of consent management platforms (CMPs) meet the minimal requirements under GDPR and Europe’s eDirective regulations regarding cookies and consent.

A study conducted by researchers at MIT CSAIL, Denmark’s Aarhus University and University College London, analysed how prevalent CMP designs impact people’s consent choices.

Full article: #Privacy: Research reveals that most websites are not compliant with GDPR

Belgian Supervisory Authority Imposes Cookie Fine

On December 17, 2019, the Belgian Supervisory Authority imposed a fine of €15,000 on an company operating a legal information website with approximately 35,000 unique monthly visitors for violations regarding use of cookies.

According to supervisory authority, company provided insufficient information about the cookies deployed on the website. Moreover, the cookie policy was only available in English, whereas the website targeted Dutch and French-speaking readers.

Further, the website did not obtain opt-in consent for certain types of cookies used, including first-party analytics cookies, and where consent was obtained, it was not sufficiently granular. Also, there was no easy way for users to withdraw consent.

Source: Belgian Supervisory Authority Imposes Cookie Fine

Max Schrems Files GDPR Complaints with French DPA on Cookie Use

European privacy advocacy group None of your business (NOYB)—led by Max Schrems—announced it had filed three formal complaints with the French data protection authority (CNIL) against three French websites for  sending digital signals to tracking companies claiming that users had agreed to be tracked online, despite the same users rejecting such cookies.

Despite users going through the trouble of “rejecting” countless cookies on the French eCommerce page CDiscount, the movie guide Allocine.fr and the fashion magazine Vanity Fair, these webpages have sent digital signals to tracking companies claiming that users have agreed to being tracked online.

Source: Say “NO” to cookies – yet see your privacy crumble? | noyb.eu

Spanish DPA fines company for the cookie policy with 30,000 euros

The Spanish Data Protection Authority fined the company Vueling for the cookie policy used on its website with 30,000 euros because users who access the company’s website do not have the ability to configure the cookies that are installed on their computers.

When accessing online the cookie policy of the website, users are informed about what cookies are and what cookies they use (first and third-party). What the company does not provide is a management system or cookie configuration panel that allows the user to delete them in a granular way.

Source: The Spanish Data Protection Authority fined the company Vueling for the cookie policy used on its website with 30,000 euros | European Data Protection Board

Pre-Checked Cookie Consent Invalid, EU Court Rules

The Court of Justice of the European Union (CJEU) this morning ruled that storing cookies requires internet users’ active consent.

It’s not good enough, says the CJEU, to present users with a pre-checked box and require them to click it to opt out. That consent must be specific, and that users should be informed how long cookies will be stored for and used, and whether or not third parties will have access to them.

That decision is unaffected by whether or not the information stored or accessed on the user’s equipment is personal data.

Source: Pre-Checked Cookie Consent Invalid, EU Court Rules

German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.

Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago.

In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where privacy is far more deep-rooted culturally than it is in the U.S. and U.K., the non-profit Firefox browser has always been especially popular.

Source: German publishers wrestle with Firefox’s latest anti-tracking changes – Digiday

What the focus on the AdTech industry and cookies means for your organisation

Any organisation involved in digital advertising is accountable for the online targeting solution they use.

As a website publisher, you have to determine how your cookie banner will collect consent from your visitors, meaning that you are responsible for this technical solution.

Full article: Gemserv: What the focus on the AdTech industry and cookies means for your organisation

Google proposes new privacy and anti-fingerprinting controls for the web

Google has announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web.

This new proposal follows the company’s plans to change how cookies in Chrome work and to make it easier for users to block tracking cookies.

Today’s proposal for a new open standard extends this by looking at how Chrome can close the loopholes that the digital advertising ecosystem can use to circumvent that. And soon, that may mean that your browser will feature new options that give you more control over how much you share without losing your anonymity.

Source: Google proposes new privacy and anti-fingerprinting controls for the web | TechCrunch

Most EU cookie ‘consent’ notices are meaningless or manipulative

New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering light on widespread manipulation of a system that’s supposed to protect consumer rights.

The study, which looked at how consumers interact with different designs of cookie pop-ups and how various design choices can nudge and influence people’s privacy choices, also suggests consumers are suffering a degree of confusion about how cookies function, as well as being generally mistrustful of the term ‘cookie’ itself.

The researchers conclude that if consent to drop cookies was being collected in a way that’s compliant with the EU’s existing privacy laws only a tiny fraction of consumers would agree to be tracked.

Source: Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds | TechCrunch

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