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Tag Archives for " cookies "

Spanish DPA fines company for the cookie policy with 30,000 euros

The Spanish Data Protection Authority fined the company Vueling for the cookie policy used on its website with 30,000 euros because users who access the company’s website do not have the ability to configure the cookies that are installed on their computers.

When accessing online the cookie policy of the website, users are informed about what cookies are and what cookies they use (first and third-party). What the company does not provide is a management system or cookie configuration panel that allows the user to delete them in a granular way.

Source: The Spanish Data Protection Authority fined the company Vueling for the cookie policy used on its website with 30,000 euros | European Data Protection Board

Pre-Checked Cookie Consent Invalid, EU Court Rules

The Court of Justice of the European Union (CJEU) this morning ruled that storing cookies requires internet users’ active consent.

It’s not good enough, says the CJEU, to present users with a pre-checked box and require them to click it to opt out. That consent must be specific, and that users should be informed how long cookies will be stored for and used, and whether or not third parties will have access to them.

That decision is unaffected by whether or not the information stored or accessed on the user’s equipment is personal data.

Source: Pre-Checked Cookie Consent Invalid, EU Court Rules

German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.

Publishers have experienced a detrimental drop in programmatic ad revenues since the changes three weeks ago.

In a way, the fact Germany has been hit harder by the Firefox changes is unsurprising. That’s because, in Germany, where privacy is far more deep-rooted culturally than it is in the U.S. and U.K., the non-profit Firefox browser has always been especially popular.

Source: German publishers wrestle with Firefox’s latest anti-tracking changes – Digiday

What the focus on the AdTech industry and cookies means for your organisation

Any organisation involved in digital advertising is accountable for the online targeting solution they use.

As a website publisher, you have to determine how your cookie banner will collect consent from your visitors, meaning that you are responsible for this technical solution.

Full article: Gemserv: What the focus on the AdTech industry and cookies means for your organisation

Google proposes new privacy and anti-fingerprinting controls for the web

Google has announced a new long-term initiative that, if fully realized, will make it harder for online marketers and advertisers to track you across the web.

This new proposal follows the company’s plans to change how cookies in Chrome work and to make it easier for users to block tracking cookies.

Today’s proposal for a new open standard extends this by looking at how Chrome can close the loopholes that the digital advertising ecosystem can use to circumvent that. And soon, that may mean that your browser will feature new options that give you more control over how much you share without losing your anonymity.

Source: Google proposes new privacy and anti-fingerprinting controls for the web | TechCrunch

Most EU cookie ‘consent’ notices are meaningless or manipulative

New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering light on widespread manipulation of a system that’s supposed to protect consumer rights.

The study, which looked at how consumers interact with different designs of cookie pop-ups and how various design choices can nudge and influence people’s privacy choices, also suggests consumers are suffering a degree of confusion about how cookies function, as well as being generally mistrustful of the term ‘cookie’ itself.

The researchers conclude that if consent to drop cookies was being collected in a way that’s compliant with the EU’s existing privacy laws only a tiny fraction of consumers would agree to be tracked.

Source: Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds | TechCrunch

Publishers v. Privacy: Registration Is Coming

The introduction of ad blocking, browser-level advertising and browser-blocking of tracking and cookies should have heralded the beginning of more anonymous browsing.

Instead, these innovations may lead to more user registration and tracking, albeit in a potentially more consent-based manner. Publishers will soon be waging a greater battle with privacy to build a sustainable ad-supported business, writes, Ka Mo Lau, COO of Thunder Experience Cloud.

Full article: Publishers v. Privacy – Registration Is Coming | MarTech Advisor

Cookies and other tracking devices: the CNIL publishes new guidelines

Without waiting for the future ePrivacy regulation, which is currently under discussion at the European level and which is not likely to come into force in the short term, the CNIL has decided to update its reference framework. In particular, it was necessary to repeal the 2013 recommendation, which was not compatible with the new provisions of the GDPR.

Full article: Cookies and other tracking devices: the CNIL publishes new guidelines

The Washington Post is preparing for post-cookie ad targeting

The Washington Post has internally developed a first-party data ad targeting tool called Zeus Insights, which offers contextual targeting capabilities.

The Zeus platform monitors contextual data such as what article a person is reading or watching, what position they have scrolled to on a page, what URL they have used to arrive there and what they’re clicking on. The publisher will then match that data to its existing audience data pools, which it has accumulated over the last four years, to create assumptions on what that news user’s consumption intent will be. The technology uses machine learning to decipher the patterns.

Full article: The Washington Post is preparing for post-cookie ad targeting – Digiday

Google Chrome’s Incognito Mode is way less private than you think

Google Chrome 76 is limiting how you can be tracked in its Incognito Mode. But that doesn’t mean you’re not being tracked at all.

Despite the long-known fact that Incognito isn’t truly anonymous, new research has re-emphasised that Google and other web browsers are still tracking you in privacy mode, even on the most sensitive of sites.

Full article: Google Chrome’s Incognito Mode is way less private than you think | WIRED UK

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