After checking the 1.000 websites with the highest traffic in France, and with several sanctioning procedures already launched, the French DPA CNIL (Commission nationale de l’informatique et des libertés) announced a continuation of the program in the next months.
Online privacy activists are challenging websites that don’t offer a simple “yes or no” choice on allowing “cookies,” trying to encourage users to agree to their activity being tracked.
Brands need people, and people need brands. Do they need third-party cookies to connect?
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern
The European Commission verified in writing that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation.
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.
Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.