If your marketing team’s attention is focused on finding a direct replacement for third-party cookies and digital IDs, you are fighting the wrong battle.
The UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences.
Online privacy campaigners have filed hundreds of complaints against websites and platforms in Europe over violations of rules on tracking cookies.
After checking the 1.000 websites with the highest traffic in France, and with several sanctioning procedures already launched, the French DPA CNIL (Commission nationale de l’informatique et des libertés) announced a continuation of the program in the next months.
Online privacy activists are challenging websites that don’t offer a simple “yes or no” choice on allowing “cookies,” trying to encourage users to agree to their activity being tracked.
Brands need people, and people need brands. Do they need third-party cookies to connect?