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Tag Archives for " cookies "

French food retail giant Carrefour fined €3m for GDPR breaches

The French multinational retailer Carrefour has been fined €3m for multiple data protection failings.

Data protection agency CNIL has fined two companies of the Carrefour Group for breaches of GDPR in several areas, including the obligation to inform individuals, use of cookies, limiting the retention of data, the obligation to facilitate the exercise of rights and failure to respect rights.

Source: French food retail giant Carrefour fined €3m for GDPR breaches

Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

Apple has strongly denied claims from privacy campaigners that it has breached Europe’s ePrivacy directive through its Identifier for Advertisers (IDFA).

The non-profit campaign group Noyb said that the Apple operating system on iPhones creates IDFA without the user’s knowledge or consent, thereby breaching Europe’s Privacy Directive.

However a spokesperson for Apple, responding to the allegations, said: “The claims made against Apple in this complaint are factually inaccurate and we look forward to making that clear to privacy regulators should they examine the complaint. Apple does not access or use the IDFA on a user’s device for any purpose.

Source: Apple hits out at campaign group’s ‘inaccurate’ privacy complaint

Marketers Pessimistic About Third-Party Cookie Changes

Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.

For one, they are not happy about it. Marketers have a more negative perception of Google (38%) and Apple (44%) as a result of the announced changes, with 67% having negative feelings about the pending changes and 44% responding that they are disappointed with the plans. In fact, 69% of respondents say the impact is bigger than prior privacy changes, the GDPR or CCPA.

Source: Report: Marketers Pessimistic About Third-Party Cookie Changes 11/02/2020

‘Accept cookies’ banners are undermining privacy

Amid the flurry of new privacy laws over the past few years like the General Data Protection Regulation (GDPR), companies resorted to accept cookies banners as a means of compliance. But are they actually working?

A recent study shows they may actually undermine EU privacy laws. The EU even released new guidelines this spring saying that companies cannot require users to accept cookies to access their website—because consent is only valid if it’s freely given, not in the form of a cookie wall that demands it.

Full article: Data privacy: ‘Accept cookies’ banners are undermining it | Fortune

European Parliament’s COVID website overrun with US web trackers

The European Parliament’s coronavirus test management website is overrun with user tracking requests, some of which are attempting to siphon data to US-based firms at a time in which the future of transatlantic data flows is far from clear.

The website, which is run by EcoCare, a subsidiary of the United Arab Emirates firm Ecolog, requests permission to transfer the personal data of those using the platform – European Parliament staff members – to third party companies.

Those include Google and the US financial services platform Stripe, backed by Silicon Valley investor Peter Thiel, chairman of data analytics firm Palantir. 

Source: EP’s COVID website overrun with US web trackers, MEP raises data concerns – EURACTIV.com

Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in.

The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party cookies.

Imagine cohorts of coffee lovers, guitar players, young mothers or car intenders labeled with random alphanumeric strings. Advertisers could bid on impressions associated with a particular FLoC label on exchanges or in DSPs.

Source: Google Releases Results From Early Tests Of Cohort-Based Advertising | AdExchanger

IAB Europe’s ad tracking consent framework found to fail GDPR standard

A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry body, the IAB Europe — fails to meet the required legal standards of data protection, according to findings by its EU data supervisor.

The Belgian DPA’s investigation follows complaints against the use of personal data in the real-time bidding (RTB) component of programmatic advertising which contend that a system of high velocity personal data trading is inherently incompatible with data security requirements baked into EU law.

Source: IAB Europe’s ad tracking consent framework found to fail GDPR standard | TechCrunch

French Supervisory Authority Publishes Final Version of Cookie Guidelines

On October 1, 2020, the French Supervisory Authority (CNIL) published the final version of its Guidelines on cookies and other tracking technologies, as well as an adjoining set of best practice recommendations with examples on how to implement the guidelines.

The new version of the guidelines takes into account contributions submitted by various stakeholders during the public consultation period for both documents, as well as a recent decision of the French Council of State regarding a prior version of the guidelines.

Source: French Supervisory Authority Publishes Final Version of Cookie Guidelines, Says It Will Start Enforcing Them in April 2021

Consumer privacy group files privacy breach court case against Oracle and Salesforce

A Dutch consumer privacy group has brought a class action claim against tech giants Oracle and Salesforce, alleging that their involvement in placing third party cookies to help track and target internet users with adverts breaches privacy laws.

The Privacy Collective, a non-for-profit foundation, claims that the tech giants are effectively using Dutch customer data without their explicit consent and has taken them to court, claiming at least €10bn in damages. A similar case, also fully funded by Innsworth litigation funder, is set to be filed in England and Wales.

Source: Consumer privacy group files privacy breach court case against Oracle and Salesforce – DutchNews.nl

Google’s ‘trust tokens’ are here to take cookies down a peg

Google announced that developers have their first chance to test a proposed alternative to tracking users across the web: trust tokens.

Unlike cookies, trust tokens are designed to authenticate a user without needing to know their identity. Trust tokens would not be able to track users across websites, because they’re theoretically all the same, but they could still let websites prove to advertisers that actual users — not bots — visited a site or clicked on an ad.

Source: Google’s ‘trust tokens’ are here to take cookies down a peg – The Verge

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