Twitter greeted its users with a confusing notification this week. “The control you have over what information Twitter shares with its business partners has changed,” it said. The changes will “help Twitter continue operating as a free service,” it assured.
These changes affect users differently depending on whether they are subject to GDPR. Previously, anyone in the world could opt out of Twitter’s conversion tracking, and people in GDPR-compliant regions had to opt in. Now, people outside of Europe have lost that option. Instead, users in the U.S. and most of the rest of the world can only opt out of Twitter sharing data with Google and Facebook.