Tag Archives for " data "

Consumers say they want much more control over their personal data

Janrain, which polled more than 1,000 U.S. consumers. The survey found that  two-thirds of US adults want government to pass laws that provide them with “greater privacy, security and control of their personal data.”

46 percent of consumers were willing to forgive a company that was a “victim of a data security breach,” if that company immediately notified them. Another 42 percent would “possibly” be willing to forgive.

However the bulk of the results show that consumers are clearly ambivalent about the companies they interact with, especially online, and the majority want much more control over their data.

Source: Consumers say they want much more control over their personal data – MarTech Today

‘Do Not Track’ Privacy Tool Doesn’t Do Anything

When you go into the privacy settings on your browser, there’s a little option there to turn on the “Do Not Track” function, which will send an invisible request on your behalf to all the websites you visit telling them not to track you. A reasonable person might think that enabling it will stop a porn site from keeping track of what she watches, or keep Facebook from collecting the addresses of all the places she visits on the internet, or prevent third-party trackers she’s never heard of from following her from site to site. However, the vast majority of sites ignore it.

Source: ‘Do Not Track’ Privacy Tool Doesn’t Do Anything

Data Quality Management: the key to successfully implementing GDPR

If your data is not accurate, complete and consistent it can lead to major missteps when making business decisions. Gartner estimates the average financial impact of poor data quality on businesses at $15 million annually, which means you cannot afford to not make data quality management a priority especially now that the General Data Protection Regulation (GDPR) standards have been rolled out. With GDPR, the way in which organisations can use their data now comes with restrictions. To ensure compliance with GDPR, data quality management must be implemented in organisations to operate correctly and use data in line with regulations.

Source: Data Quality Management: the key to successfully implementing GDPR

What does Google know about you?

Google first began as the helpful search engine which endeavored to index the entire web. As the company grew, it moved into other online content areas, including the popular webmail offering, Gmail, the online office suite Google Documents, as well as personal cloud storage courtesy of Google Drive, navigation with Google Maps, and Android OS.

With so many avenues for data collection, Google rapidly acquired a good deal of information on each user. This begs the question: what is the company doing with all this data?

Full article: What does Google know about you? | TechRadar

Walmart Sued for Alleged Sharing of Video Purchase Data With Facebook

Walmart Inc. allegedly shared information on customers’ DVD and video game purchases with a third party without their consent, in violation of a federal video privacy law, two customers alleged in a lawsuit against the retail giant.

The plaintiffs alleged that Walmart installed Facebook Pixel, an advertising analytics tool, on Walmart.com. The tool “systematically” disclosed customers’ Facebook identities and information about specific products customers purchased when they bought DVDs, Blu-Ray discs, video games, and other videos, the plaintiffs alleged.

Source: Walmart Sued; Allegedly Shared Video Purchase Data With Facebook | Bloomberg Law

Fitbit data leads to arrest of 90-year-old in stepdaughter’s murder

on Saturday, September 8th, at 3:20 pm, Karen Navarra’s Fitbit recorded her heart rate spiking. Within 8 minutes, the 67-year-old California woman’s heart beat rapidly slowed. At 3:28 pm, her heart rate ceased to register at all. She was dead.

Two pieces of technology led police to charge Ms. Navarro’s stepfather, Anthony Aiello, with allegedly having murdered her. Besides the Fitbit records, there are also surveillance videos that refuted Aiello’s version of events.

Full article: Fitbit data leads to arrest of 90-year-old in stepdaughter’s murder – Naked Security

How PrivacyChain could solve one of consent management’s biggest problems

The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity resolution provider LiveRamp — could solve one of the biggest problems of consent management.

When a user allows a publisher to use her info for marketing or ads, the consent info is passed via a TCF-suitable consent management platform to vendors who have been approved by the publisher, such as ad exchanges, data management platforms, tag management platforms and so on. But those vendors could share the info with other vendors, or there might be vendors on the web site who got hold of the info without the publisher’s knowledge.

Full article: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems – MarTech Today

The user is the new security perimeter: let’s put them at the heart of our strategy

Unstructured data is the hackers’ new ‘black’ As modern working practices continue to develop and evolve, so technology and the way in which we consume it is also constantly advancing. Today, organisations are doing a good job of locking down the sensitive information contained in structured systems and data centres using a variety of pretty robust security solutions.

Full article: The user is the new security perimeter: let’s put them at the heart of our strategy

A Recent Startup Breach Included Billions of Data Points

Sales intelligence firm Apollo left a “staggering amount” of data exposed online, including 125 million email addresses and nine billion data points. Apollo is a data aggregator and analytics service aimed at helping sales teams know who to contact, when, and with what message to make the most deals.

Source: The Apollo Breach Included Billions of Data Points | WIRED

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